Sitecore has unveiled Sitecore Experience Edge, a new SaaS-based platform for headless content delivery at scale to any customer touchpoint. Sitecore Experience Edge meets the needs of marketers and developers alike by providing flexible options for quickly and easily creating the digital experiences and instant appeal that today’s customers demand.
The first release, available early 2021, will be the headless content delivery capability of Sitecore Experience Edge. The release gives brands the ability to publish content to whatever device or channel they want, from watches and phones to tablets and voice-controlled devices, to name a few. Sitecore Experience Edge enables marketers to deploy their content quickly, without adding architectural complexity. The company says the solution will improve content delivery economics with options for pre-rendering of experiences.
A super experience
According to Tom De Ridder, CTO, Sitecore “Sitecore Experience Edge provides customers additional ways to deliver superior experiences. It enables options for JAMstack architecture across Sitecore XM and Content Hub. In addition, empower development teams with flexible solutions and a modern framework.”.
“Now, more than ever, our customers need flexibility and speed. Flexibility in how they serve up content quickly to meet their customers’ ever-demanding needs. Speed to keep their customers engaged and revenue coming in.”
Sitecore’s headless experience
Building on this flexibility, Sitecore Experience Edge will initially be available through two services:
- Sitecore Experience Edge for Sitecore Content Hub will enable brands to publish content to a scalable delivery platform. This exposes high-performing graphQL APIs to deliver headless content on demand to any channel. It will also enable marketers to manage content. Developers can simultaneously build the presentation and will also allow for modelling, planning and collaboration to manage content lifecycle stages.
- Sitecore Experience Edge for Sitecore Experience Manager (XM) allows customers on XM to leverage a scalable delivery platform for static publishing of Sitecore JSS sites and runtime content delivery for headless sites. It will enable marketers to control presentation and experience composition, while removing the burden of content deployment, infrastructure setup, and scaling.
Sitecore will continue to build on Sitecore Experience Edge, with plans to add personalisation capabilities in future releases. The company continues to expand its SaaS portfolio and augment its existing headless content offerings with Sitecore JSS and Sitecore Experience Accelerator.
Enterprise Times: What this means for business
Sitecore is the latest vendor to go down the headless route. It’s new headless content delivery offers a win-win for developers and marketers alike. It is expected to enable differentiated digital experiences quickly, increasing engagement and revenue. The technology enables developers to use the software language and platform of their choice. Developers can build configurable content management infrastructure for any website, smartphone, smartwatch or other smart (Internet of Things—IoT) device.
The challenge for many enterprises is managing campaigns and content across multiple platforms. This could include social media sites, mobile, apps, digital TV, ambiance, streaming services, digital marketing campaigns – the list goes on. The beauty of headless is that developers can create and maintain multiple digital platforms with synchronous content updates.
