(Image credit/Pixabay/EllJay)ReadyReturns, a provider of product returns and logistics solutions for retailers and their customers, has added a “Prime-Like” service offering. The new advanced component is adding “Prime-like” online return system for retailers and third-party logistic (3PL) providers. ReadyReturns ecommerce returns software makes returns easy and automated. It allows customers to process a return and generate a prepaid shipping label in seconds.

Not every retailer takes a consumer-centric approach during the holidays. However, product returns is a vital customer service component that can support sales growth in the retail sectors.

Shopping with confidence

What separates online retailers is the consumer experience. Consumers want to shop with confidence. They will favour the retailers that do it best from end-to-end,” says Michael Lazar, an Executive at ReadyCloud. “Sixty-six percent of consumers will check an e-retailer’s return policy before completing checkout. This behaviour is trending up and it represents the way you and I like to shop,” Lazar added.

For every consumer that wants to see a “Prime-like” returns process everywhere they shop online, there is a retailer that needs to feel comfortable that the experience is representing their brand and their policies. The anticipated ReadyReturns update delivers new features for both retailers and consumers and pushes the boundaries for online returns automation.

New features include:

  • New time-tiered returns rules
  • Easier weight-based return options with multi-carrier support
  • Price-based return logic
  • All-new Customer Service screen for warranties, repairs and brick and mortar returns
  • Expanded rules engine to support more Reasons for Return and Return Types
  • Built-in support for Canadian returns that automatically generates all customs documentation
  • Built-in support for Square payments
  • New return review and time-stamp feature

ReadyReturns goes beyond automation,” Lazar adds. “ReadyReturns was developed to turn the ‘Returns Page’ into the ‘Customer Retention Page.’ A well-known fact is 44% of shoppers will place a return and make a purchase in the same session. Especially, when the return experience is a good one. The lessor known fact is that this statistic applies to returns placed on the merchant’s website as well. ReadyReturns is added to the pages of the retailer’s website to maintain branding and keep the consumer engaged and shopping.

ReadyReturns powers “Prime-like” returns through today’s most popular eCommerce systems. These include: Magento, Shopify, BigCommerce, Square, WooCommerce and others. Custom integrations are supported through the ReadyCloud API.
If you’re selling online, you’re also processing returns,” Lazar says. “ReadyReturns will enhance the retail experience by providing confidence at checkout. Everyone wants more sales, and now you can get them even when a customer is returning an item. Also, if you’re using UPS to ship, you may even qualify for special, subsidised pricing.

Enterprise Times: What this means for business?

Free delivery is nearly ubiquitous, and “hassle-free” returns and exchanges are increasingly common for many retailers. Customers in the UK and US, in particular expect easy and free returns policy. For brands and retailers, Product returns have long been a major headache for all retailers. The retailer incurs additional supply chain costs when a product is returned or exchanged. The returned product often cannot be resold at the original price. This is due to damage, wear and tear, or obsolescence/devaluation given the passage of time. This is particularly an issue with fashion or seasonal products.

It will be interesting to see, how many retailers and brands embrace ReadyReturns “Prime-like” online returns system. Can only assume the service will come with an additional cost for the retailer, which will only reduce their margins. ReadyReturns new enhanced service sounds like a great solution. However, will brands and retailers willingly increase their return costs for the final activity of their supply chain.


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