NIBs (credit image/Pixabay./Q.K.)OrderMyGear, an online store platform, has acquired BrightStores, a leading provider of online company stores for promotional product distributors. B2B sellers will benefit from a systems integrator, Fēnom Digital, that understands the Salesforce Commerce Cloud ecosystem inside and out. New industry innovation enables any brand to create its own customized metaverse experience. Charlotte Tilbury is the first partner to launch “Branded Avatars” as part of its immersive holiday shopping world.

Threat analysts at Silent Push – a provider of enterprise-grade threat protection – have uncovered worldwide eCommerce fraud. It features thousands of fake websites and payment portals for numerous big-name clothing and footwear brands, in the run-up to the holiday season.

Bold Commerce, the technology company that supports tailored checkout and subscription experiences, has appointed Peter Karpas as Chief Executive Officer (CEO).

OrderMyGear acquires BrightStores to become the leading online store provider for Group Commerce

OrderMyGear (OMG), an online store platform for selling custom-branded merchandise to groups, has acquired BrightStores, a leading provider of online company stores for promotional product distributors.

The partnership brings together two market-leading technology platforms in the team sporting goods and promotional products spaces. Together, the combined solutions will provide best-in-class technology designed specifically to meet the needs of promotional product distributors, apparel decorators, and team dealers as they grow their businesses online.

The addition of BrightStores enables OMG to offer a fully configurable, feature-rich online store solution. It will support complex, long-term use cases alongside OMG’s widely adopted online pop-up stores.

With the combined expertise of OMG and BrightStores, businesses that sell custom-branded merchandise and apparel to groups will have more opportunities to support a wide range of customer programs with a single platform and partner. Clients will continue to leverage the online store solutions they use to serve customers today while also gaining access to additional online store capabilities to help them unlock new revenue opportunities.

Founded in 1999, BrightStores has focused exclusively on building technology for promotional product distributors. It has developed the most complete company store solution and deep industry expertise.

Fēnom Digital expands Salesforce Commerce Cloud Solutions into the B2B market

Fēnom Digital, Salesforce Commerce Clouds’ “Best Up and Coming Partner 2022,” digital agency and systems integrator, is focusing on B2B commerce. Having specialized in Salesforce Commerce Clouds’ core offerings and managed services, Fēnom Digital has carved a name for itself in the B2C retail space.

Fēnom Digital is a full-service digital transformation agency. It has a focus on delivering enterprise commerce, OMS/supply chain, marketing, and customer experience solutions. The company helps many of the world’s leading brands deliver the right experience at the right time to every customer.

With projected increases in B2B eCommerce growth, Fēnom Digital is already seeing interest and demand from manufacturers and wholesalers looking to break into the eCommerce space, and implement unique strategies and toolsets for payments, web analytics, loyalty programs, conversions metrics, B2B marketplaces, and more.

According to a recent article from McKinsley & Company, “Nearly two-thirds (65 percent) of B2B companies across industry sectors now offer eCommerce capabilities, defined as fully executing a sales transaction online. This is up from 53 percent in early 2021.”

This is no surprise to the leading global eCommerce platform, Salesforce. In 2018 they acquired a SaaS ‘B2B Commerce’ solution called CloudCraze. Fast-forward to today, and this B2B platform is known as “Salesforce B2B Commerce Lightning Experience.” It is included on the same core platform as many other Salesforce clouds (Service, Sales, Marketing, and OMS). Now, B2B sellers can take advantage of Fēnom Digital’s DRIVE methodology to bring to market fast, cost-effective, and quality B2B solutions.

Obsess introduces first-of-Its-kind custom avatar technology

Obsess is a leading experiential eCommerce platform enabling brands to create immersive virtual stores, today launched “Branded Avatars,” a first-of-its-kind industry technology that enables brands to customise the look-and-feel and character style of shopper avatars to create branded metaverse experiences on their e-commerce sites. The new capability then lets shoppers personalize all aspects of their branded avatar, including skin tone, facial features, body shape, clothing and makeup.

Charlotte Tilbury is the first brand to partner with Obsess to offer the innovative new functionality. It is introducing it as part of its Charlotte’s Beauty Realm holiday wonderland to further personalize the virtual store experience and deepen its connection with customers.

While consumers could create avatars in mobile apps and gaming environments previously, Obsess’s new technology represents the first-time shoppers will be able to customize their own avatars in a browser-based virtual store environment—with no download, signup, login or fee required. The function also allows shoppers to apply complete makeup looks to their avatars for the first time ever, giving brands the opportunity to curate unique beauty looks for their customers.

In addition, the new function enables friends to shop and attend events together in real-time with their friends’ avatars. Shoppers can use their personalized avatars to walk through and experience the virtual environment together, discovering, learning about and purchasing products, all while interacting and conversing in real-time.

The new technology builds on Obsess’s previous launch of its Shop with Friends capability and gives brands a new way to drive customer engagement, dwell time, AOV and conversion while providing their customers with a delightful way to express their individuality and style through their avatars.

Global online retail fraud uncovered in the run-up to Cyber Monday

Threat Analysts at Silent Push – a leading global provider of Enterprise-grade threat protection – have uncovered a worldwide e-commerce fraud. It features thousands of fake websites and payment portals for numerous big-name clothing and footwear brands, in the run-up to the holiday season.

Companies affected include Versace, Prada, Puma, Nike, Ted Baker, Converse, Ralph Lauren, Lacoste, Quicksilver Timberland, Vans, The North Face, La Perla and Ugg. A large group of threat actors are registering domain names that mimic a brand’s online presence, and tricking users into handing over Personally Identifiable Information and payment card details, through fake registration and payment forms, and hoax product pages.

The fake sites, featuring valid SSL certificates and HTTPS, all share some common denominators:

  • Textual errors, including spelling mistakes and branding/image anomalies.
  • Fake products ‘retailing’ for between $50-$300, often at huge discounts.
  • A focus on high-end goods from big-name online retailers.
  • A lack of product reviews.
  • Malfunctioning contact forms and social media buttons linking to standardised login pages.

The fake sites are put together using a standardised template, with some sites currently ranking on the front page of popular search engines, such as Bing, Yahoo and DuckDuckGo.
Silent Push has published a list of IP ranges affected and are actively working on uncovering more Indicators of Compromise, including domain derivatives and site characteristics, as the threat landscape unfolds.

Bold Commerce names Peter Karpas CEO as It scales composable checkout

Bold Commerce, the technology company that supports tailored checkout and subscription experiences, has appointed Peter Karpas as Chief Executive Officer (CEO). Karpas joins Bold with over three decades of experience in ecommerce, payments and fintech, leading the growth strategy of new products and services at companies including PayPal, Intuit and First Data (now Fiserv).

As CEO, Karpas will lead the company’s continued expansion into enterprise and mid-market, and scale adoption of its composable checkout solution. Karpas succeeds Co-Founder Yvan Boisjoli, who will focus full-time on guiding business development and strategic partnerships for the company.

Since its founding in 2012, Bold has built solutions for brands to create and customize powerful commerce experiences. Now, as brands look to make more customer touchpoints shoppable, they’re outpacing their traditional ecommerce platform capabilities.

Bold is uniquely positioned to lead brands to a composable commerce approach, defined by replacing individual pieces of their tech stack with best-in-breed technology. The company’s solution enables brands to integrate a fully optimised, customisable checkout experience on top of existing technology–to drive revenue growth without the need to re-platform.

It’s against this backdrop that Bold welcomes Karpas, who specializes in driving business growth through product innovation and market expansion. Karpas brings over 30 years of experience creating growth for ecommerce, payments and fintech companies and the customers they serve. In his capacity as CEO, Karpas will lead efforts to drive the adoption of Bold’s Checkout Experience Suite.


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