Three Image credit PIxabay/WerbeFabrikThe MACH alliance continues to strengthen its membership. The organisation has announced that Bloomreach, Emporix and, have joined. The organisation now has over seventy members from a standing start in 2020 when it was first launched. The announcement comes only 18 months after it attained 30 members.

Casper Rasmussen, MACH Alliance president
Casper Rasmussen, MACH Alliance president

Casper Rasmussen, MACH Alliance President, commented, “As with all new members that join the Alliance, we feel tremendous pride in continuing to attract such a reputable group of global leaders who believe in our mission.

“The fact we’re seeing companies like Bloomreach and reshape their portfolio and product strategy sends a strong message to the market that MACH is not only the future standard for enterprise technology best practice, it’s the standard now. At a time when economic factors have forced many organizations to cut back spend on technology and innovation, we’re seeing that businesses who’ve embraced MACH are faring better by being able to adapt and respond faster.”

Joining the MACH Alliance is not straightforward, with the organisation setting a stringent set of certification standards that each organisation must meet. This means the software must be Microservices based, API-first, Cloud-native SaaS and Headless (MACH). To carry a certified seal, their solution must be in full compliance.

Who are the new members


Bloomreach celebrated joining the MACH alliance in a blog that explained why it joined, its journey towards MACH compliance, what it aims to bring to the Alliance and what is next. The company offers a composable commerce experience cloud, that drives industry-leading personalization and digital commerce growth. Its solutions include: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation.

Bloomreach has spent 24 months delivering a SaaS-based composable commerce platform that is MACH certified. It believes it is the first solution in the MACH Alliance that offers a customer data platform and marketing automation. The blog notes, “Bloomreach technology has always been at the forefront of innovation in commerce experience, and now we’ve got an industry certification to prove it.”


Emporix is the composable commerce platform that enables bigger, more engaged and more efficient B2B and B2C. Eberhardt Weber, CEO and Founder of Emporix, said in their announcement, “Emporix was born in the Cloud, and we’ve been working with our customers to introduce the principles of MACH architecture in their digital transformations since we first launched, so it is fantastic to join our industry peers as part of the Alliance. We look forward to sharing best practices and contributing to the continued development of the industry.” is a modular content platform that enables global content and engineering teams to plan, create, and deliver experiences that look and feel great on any channel. The company was launched as a spin-off from Kentico following a $40 million investment from Expedition Growth Capital.

Bart Omlo, CEO of, commented, “Joining the MACH Alliance, is pleased to shine a light on our long-standing dedication to MACH technology principles. Our customers’ measurable success with our modular content platform is evidence of the transformative power of MACH, not only for engineering teams, but also for global content teams. We’re excited to be officially welcomed into the community and to further deepen our technology cooperation with other MACH vendors. We strongly believe this will deliver even more value to our customers.”

Enterprise Times: What does this mean

The MACH alliance is going from strength to strength. Now with over 70 members, it welcomes vendors, Sis, and enablers to join it on its mission to future-proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech. Collectively its voice aims to represent the next generation of technology and business.

It has a fourth category of membership, ambassador, but that is currently closed. There are 29 ambassadors to date and it appears to have reached the limit of that segment. Its next event is a retail leaders lunch, held in Melbourne and hosted by AKQA, BigCommerce, Akeneo and the MACH Alliance. A reservation is required.


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