Yotpo, an eCommerce marketing platform has launched a new Partner Portal developed by the company’s in-house engineers. The Partner Portal is designed to make it as simple and easy as possible for partner providers to collaborate with Yotpo on new eCommerce deployments for mutual brand customers.
The company developed its Partner Portal as the demand for B2B eCommerce services and products surged during the COVID-19 pandemic. As part of this, the Yotpo partner community, which includes agencies, system integrators and technology companies, have significantly grown over the last 12 months:
Spanning across the globe
Yotpo partners now span across the globe, including the US, Europe, Australia, Israel and Japan. The company says globally, the number of active partners grew 68%
- In the UK, the number of active partners grew 63%.
- The number of active partners grew 70% in the US.
- Australia saw the number of active partners grow 700%, with over 70 new partners onboarded in the previous quarter.
“Yotpo is humbled to be able to work with amazing partners in the eCommerce industry. They are enabling the creation and acceleration of online businesses for brands of varying sizes, all over the world. That’s why we developed the Partner Portal. To provide a foundation and scalable infrastructure enabling fellow eCommerce providers to ‘get to the business.’ Serving joint customers more quickly and seamlessly. Now is the time to enable as many entrepreneurs and brands as possible. To capitalise on the surging global eCommerce opportunity,” said John-David Klausner, VP of Partnerships at Yotpo.
Currently the Partner Portal is only open to agency partners to start. It is designed to allow partners to manage their partnership with Yotpo in one place. Similar to a loyalty programme, Partner Portal functionalities include. Visibility into partnership status and progress towards reaching the next partner tier, a one-click referral process, centralised benefits access. In addition to a complete library of education and enablement materials; and more features to come.
Yotpo’s Partner Programme continues to evolve based on the partner ecosystem needs. As a partner-first programme, this investment in a portal is a significant development for the programme. The company says it was designed based on the partner community’s feedback and priorities.
Enterprise Times: What this means for business?
Yotpo has an impressive platform with a network of developers and partners creating app that support 1.7m merchants. The company has been going large, developing strategic partnerships with a range of companies including Shopify, UPS and Bazaarvoice. A bit surprised that the company has been able to grow and develop its ecosystem to date without the use of a Partner Portal. It is the only way for an ambitious company to develop and nurture its base of support. Digital agencies, systems integrators, consultancies and technology companies. Providing them with an intuitive and accessible resource the only way to maintain superb relationships with your base. It may also open the doors to more partners beat down the path to Yotpo.