Yotpo, an eCommerce marketing platform, has announced a new partner programme designed to deepen relationships within Yotpo’s partner community. The programme aims to encourage partners to unlock more advanced benefits for their business and their clients. The programme aims to support business success by providing Yotpo’s agency and service partners the expertise needed to build eCommerce experiences.
“The partnerships within the eCommerce ecosystem have been absolutely vital. Supporting the success of brands in the direct-to-consumer space,” said Will Schnabel, SVP Business Development & Partnerships, Yotpo.
“We’re thrilled to roll out our new and improved Yotpo Partner Programme. Together, we can drive even more growth and success for eCommerce merchants.”
For the first time ever, Yotpo’s official eCommerce service partners will be recognised in one of three partnership tiers. Yotpo is focussing on providing partners with the resources and support to reach the higher tiers of the programme. Partners will be reviewed for new tier eligibility every six months. The partner programme tiers include:
Yotpo Partner
New partners who have clients using or considering the use of Yotpo’s products go through a simplified online application process. Once accepted, instantly gain benefits by joining the community and beginning their Yotpo journey.
Yotpo Select Partner
Partners who have considerable expertise and proven shared success, qualified partners will receive additional benefits as a Select Partner.
Yotpo Premier Partner
Premier status is reserved for partners who have gone above and beyond with Yotpo and mutual clients. This will qualify them for unique and exclusive benefits across the Yotpo organisation. These companies represent less than 5% of the overall partner community.
Longstanding partners named to the Premier tier include Astound Commerce (Global), BVA, Capgemini (Global), Corra, Eastside Co (UK), Gorilla. Hawke Media, Moku Collective (DEG), MuteSix, sharmabrands, We Make Websites, Woolman OY, ZaneRay Group, and Zehner.
Yotpo says it has also rolled out enhanced benefits for all Yotpo partners, with accelerated benefits available to higher tiers.
These enhanced benefits include increasing referral fees, marketing and branding opportunities, enterprise-level customer support escalation, education and training programmes. In addition to product and implementation support, engagements with Yotpo leadership and ability to influence the product. The programme also includes access to the Yotpo platform roadmap.
Last year alone, Yotpo engaged in over 3,300 collaborations with hundreds of partners hailing from over 30 different countries. The company’s partnership channel includes leading system integrators, marketing agencies, loyalty consultants and tech partnerships.
In July 2020, Yotpo was selected as a partner of choice for UPS’s Customer Technology Program (CTP). The programme provides small, medium-sized businesses access to advanced solutions – ratings and reviews, visual user-generated content marketing and customer insights. Earlier in 2020, the company also partnered with Bazaarvoice to enable customers to syndicate product reviews and visual user-generated content.
Business Enterprise: What this means for businesss?
The ecommerce industry is thriving and Yotpo has seen impressive growth alongside its growing partner ecosystem. The company enables advocacy and a better customer experience, which helps accelerate growth and builds customer lifetime value. This raison d’etre would inevitably attract partners and affiliates across the digital spectrum.
Yotpo has seen a rapid 60% year-over-year growth of the entire Yotpo partnership channel. This has included leading system integrators, marketing agencies, loyalty consultants, tech partnerships and all flavours of expert eCommerce service providers. The company says its partner programme is comprised of more than 500 active partners. All pretty impressive for a company that started in 2011.
