Cross-channel engagement platform provider, Cheetah Digital, has launched its Customer Engagement Suite. The suite integrates Cheetah Digital’s existing products – Cheetah Experiences, Cheetah Messaging, Cheetah Loyalty and the Cheetah Engagement Data Platform. The solution will enable marketers to deliver personalised experiences, cross-channel messaging, and loyalty strategies. The solution is based on a foundational data layer – the Cheetah Engagement Data Platform.
According to Sameer Kazi, CEO at Cheetah Digital, “Many brands are still struggling to unify and execute on customer data. Brands need to understand their customers and deliver personalisation at scale. All of which result in poor experiences for consumers and lost productivity for marketers.”
“We’ve worked the last two years to deliver customer engagement technology to make marketers more aware of the consumer’s needs. The Cheetah Digital Customer Engagement Suite can deliver a complete lifecycle set of solutions for the modern marketer — from acquisition to loyalty.”
Engagement — from Acquisition to Loyalty
To unify customer data, manage decisions, and execute campaigns and experiences across the customer lifecycle, marketers have been forced to choose between two extremes. Cobbling together a marketing technology stack with multiple vendors. Alternatively, leveraging marketing clouds that take control of customer data and have limited flexibility. As a result, while multiple customer data platforms (CDP) have emerged in the market to address data unification. They require IT integrations and lack seamless coordination with cross-channel experiences.
Cheetah Digital Customer Engagement Suite combines the depth and breadth of a robust data platform with real-time, cross-channel execution capabilities. Built specifically for enterprise marketers, in a single, unified solution.
The Customer Engagement Suite includes:
- Cheetah Experiences: Delivers interactive digital acquisition experiences that will delight customers, collect first- and zero-party data. The platform provides businesses with a secure valuable permissions needed to execute compliant and successful cross-channel marketing campaigns.
- Messaging: Enables marketers to create and deliver relevant, personalized marketing campaigns across all channels and touchpoints.
- Loyalty: Provides marketers with the tools to create and deliver unique loyalty programmes that generate a connection between brands and customers.
- Engagement Data Platform: A foundational data layer and personalisation engine that enables marketers to drive data from intelligent insights to action at speed and scale.
- Cheetah Engagement Data Platform — Turning Insights into Action
Purpose-built to drive customer engagement, the Cheetah Engagement Data Platform is the foundational data layer of the Customer Engagement Suite. The Cheetah Engagement Data Platform provides real-time data collection, profile unification, segmentation, and machine learning-driven insights. The platform enables personalised cross-channel communications, customer experiences, and loyalty programs all from a single platform. The Cheetah Engagement Data Platform works seamlessly with Cheetah Experiences, Cheetah Messaging, and Cheetah Loyalty. The company suggests this will produce cohesive, intuitive and personalised brand communications for customers.
According to Bill Ingram, Chief Product Officer at Cheetah Digital, “Whether a brand is looking to create a single customer view. This view is across all data silos, analyse insights and trends in the data, or deliver triggered messages across channels. The Cheetah Engagement Data Platform acts as the foundation on which relevant, engaging, customer-centric marketing campaigns are created.”
Enterprise Times: What this means for business?
The Cheetah’s digital solutions are primarily intended for enterprise marketers. However, the solution is typical of marketing challenges faced by businesses, irrespective of size, sector or maturity. Data is now king, and all business face the challenges of unifying customer data, managing decisions and campaign execution throughout the customer lifecycle. Traditionally businesses are forced to choose between two opposing forces. Either martech solutions and cobbling together a number of disparate solutions. Alternatively, the business faces relying on a marketing cloud vendor that offers limited flexibility.
Chetah’s digital platform is already being used by some of the world’s leading brands. So, integrating the various suites into a single platform makes perfect commercial sense. The company originally emerged as an email service provider. However, it is now trying to provide customer with a more comprehensive single customer view. This is the direction all sensible ‘service providers’ must go, in this particular competitive digital marketplace.