Infor has announced that Mashfrog, an Italian headquartered IT and digital services company has joined its partner network. Mashfrog will focus on Infor CloudSuite Fashion under the new partnership. This will be in addition to the SAP Silver partner certification it holds. It demonstrates the strength of the Infor offering in the fashion vertical. It is also a Salesforce, Google and Magento partner. Mashfrog has an annual turnover of €28 million. It has ten offices, four in Italy and with an office in each of UK, Spain, Russia, UAE, Malaysia and Malta.

Fashion appears to be a new segment for Mashfrog. It currently focuses on Energy & Utility, Gambling, Public Service, Health, Education, Insurance, Finance, Manufacturing, Retail and Technology. There is no mention of fashion on the website yet. It may look to build out a team, potentially adding to the 300 experts it already has.

Federico Zuin, Mashfrog Group CEO commented: “Infor’s continued innovation and cloud first strategy is impressive and we are delighted to join forces with them to consolidate our proposition for the Italian market. Fashion and apparel companies face huge challenges and complexity, but through making the best decisions about where to invest in digital capabilities, they stand to win market share in what has become a global mega industry. Infor’s cloud first strategy combined with deep domain functionality and industry expertise, together with our credentials, industry knowledge and experience in service delivery, mean that we have an impressive proposition to take to the Italian market.”

Enterprise Times: What does this mean

For Infor this is a significant addition to its channel ecosystem, though one that it has not fully wooed from SAP. Laurent Jacquemain, VP for Southern Europe, Infor commented: “As part of its ambition to double licence revenues in the region over the next three years, Infor is investing significantly in the channel, recruiting the very best local providers as partners to deliver world class software capabilities. Mashfrog is a digital leader in the Italian fashion sector and together we are looking forward to helping local manufacturers in a range of industry sectors to digitalise and transform their businesses.”

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