Allison Vernerey is Vice President of Product Management at Zmags. The company recently launched its first Frontend-as-a-Service (FEaaS) platform built for eCommerce marketers. FEaaS is a frontend solution for composable commerce.
It allows the assembling and customisation of innovative frontend for composable commerce websites with one tool in one place. Zmags says it will empower retailers and brands to compose digital commerce experiences that engage customers and capture revenue.
Enterprise Times met up with Allison for a wide-ranging discussion on the importance of content for digital user experiences, CMS, personalisation and user experience. Allison provides her top four tips on how enterprises can implement FrontEnd-as-a-Service within their organisation.
1. Flexibility of front end
Enterprises planning to embrace FEaaS need to consider the flexibility of their front end. Brands and retailers must ensure the solutions in their technical stack frees them from developer constraints. There are still many enterprises and applications still heavily dependent on developer frameworks and skillsets.
2. Integration capabilities of composable commerce
Companies need to be mindful of the integration capabilities of the composable commerce components that need to work together. It is important to integrate the different elements of an organisation’s tech stacks.
3. Evolving supporting processes
Organisations looking to consider changes to their tech stack need to evolve their supporting processes. This involves starting to plan and improving the customer experience and making it work for the organisation.
4. Content remains key
Need to consider the importance of content. Ensuring the brand or retailer presents the right content to consumers and not showing products that are unavailable. Nor presenting a promotion for buying in bulk when your inventory cannot support orders. Retailers cannot afford to lead customers down the wrong path. It is important to show that right content, that is relevant to what is happening in your business.
