NIBs (Credit image/Pixabay/ Alex Barcley)Retail and eCommerce highlights this week include: ESW unlocks eCommerce growth in over 200 countries so rapidly-growing BigCommerce merchants can scale their direct-to-consumer business globally. is the new online storefront for Green and its greenReActives brand that focuses on sustainable and eco-friendly shoes for men and women. Sportradar’s new AI-driving insight solution provides tools to optimise commercial performance.

LTIMindtree partners with criteo to drive IT operational efficiency – partnership delivers benefits to Criteo in first year of five-year engagement. Former SAP executive Blaine Trainor joins commercetools to oversee the development of strategic partnerships and global partner ecosystem.

ESW Named BigCommerce preferred technology partner

ESW, a global direct-to-consumer (DTC) eCommerce provider announced it has been named a BigCommerce preferred technology partner. The company provides tens of thousands of BigCommerce merchants access to ESW’s DTC global eCommerce solutions. BigCommerce customers can integrate ESW’s service through the BigCommerce App Marketplace.

ESW supports BigCommerce merchants at every stage of their global growth. The company leverages its deep understanding of local markets to create unique DTC opportunities that drive customer lifetime value. Brands maintain control over every aspect of their experience, from their data to the look and feel of their eCommerce sites to their content, catalogue, payments, fulfilment, and delivery and returns experience.

Green announces the launch of a new online storefront, is the new online storefront for Green and its greenReActives brand that focuses on sustainable and eco-friendly shoes for men and women. Green’s mission is to provide consumers with a shoe that is sustainable and ethically sourced. All greenReActives products are carefully curated to ensure that they meet the highest standards of sustainability and environmental impact. Green is committed to transparency and making it easy for consumers to make informed decisions about the products they buy.

The ShopGreenBrand website includes detailed information about the materials used in manufacturing and the environmental impact of each product, as well as ratings and reviews from customers.

Green has been making footwear for close to 50 years, developing serious expertise in casual shoes and slippers. is now live and ready for customers to start shopping for sustainable footwear.

Sportradar’s launches AI-driven tech services to boost in-house trading

Sportradar has launched Insight Tech Services, a suite of standalone artificial intelligence led solutions for in-house use by sportsbook operators to optimise the performance of their trading, risk management and marketing functions.

Insight Tech Services is a complement to Sportradar’s Managed Trading Services (MTS), allowing the sports technology company to support all sportsbook operators in the marketplace, regardless of their operational preference. Sportradar’s innovative use of AI allows operators to achieve a deeper understanding of their business and their customers. Additionally it provides the tools they need to drive operational efficiencies across:

  • Trading: Generates tailored betting odds, more accurate prices, and bespoke betting markets to increase sportsbook margins and enhance customer experience.
  • Risk Management: Processes an enhanced level of betting ticket information enabling operators to examine the risk associated with a specific player account, bet or sports event, limiting the financial exposure of a sportsbook operator.
  • Marketing: Automated player categorising allows operators to personalise the sports betting experience for its customers.

Insight Tech Services is the latest AI-driven solution launched by Sportradar, as the sports technology company continues to use the latest in artificial intelligence and machine learning technologies to engineer the innovative products and services that address the business needs of its clients.

LTIMindtree partners with Criteo to drive IT operational efficiency

LTIMindtree, a global technology consulting and digital solutions company has announced a multi-year engagement with Criteo. The partnership enables Criteo, the commerce media company, to enhance its business agility, IT service quality, and scalability.
As part of the engagement, LTIMindtree provides end-to-end IT services to support Criteo’s global operations across all functions. This includes supporting Criteo’s Microsoft Azure Cloud environment, developing a unified data platform, and providing end-user services for its service desk, field, device engineering and Enterprise Service Management.

commercetools appoints Blaine Trainor to lead global partnerships

commercetools, a provider of composable commerce, has appointed Blaine Trainor as Vice President of Global Partnerships and Alliances. Trainor brings over two decades of eCommerce industry experience in building global teams and executing strategic partnerships and business development strategies across eCommerce, SaaS, and enterprise software.

Working with commercetools partners such as Deloitte, CapGemini, AWS, and Google Cloud, Trainor will head the company’s global partnership ecosystem. With a keen eye on accelerating commercetools’ presence across all key market segments and regions, he will drive business goals through new revenue-generating partnership activities that deliver customer value.

Prior to joining commercetools, Trainor held several senior leadership positions at SAP over a 12-year tenure, including Global Vice President, Partner Sales and Go To Market; Vice President Channel, Americas; and Vice President Sales, Northeast Region. He served in previous executive sales roles at hybris software and Sterling Commerce. Trainor earned a Bachelor of Commerce from Mount Allison University in Management Information Systems and Organizational Behaviour. Headquartered in Germany, with offices across Europe, Asia, and north America, commercetools is focused on the future of commerce possibilities.

Retail and eCommerce news from the week beginning 23 January 2023



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