board views (c) 2018 has announced in a blog that it has raised $50 million in a series C funding round led by New York based Stripes Group. In fact the news first broke just over a month ago in a press release posted by Many people will have seen the TV video advertisements by the SaaS workforce collaboration. How significant is this announcement by

The funding rounds bring the total raised by to $84.1 million. It has estimated revenues of in excess of $20 million according to Reuters who state that: “the company tripled revenue to tens of millions of dollars“. Owler places its revenues at a more modest $6.8 million (source The company claims to have 130 employees and a customer base of more than 35,000. day is seeking to disrupt the traditional way of organising how work is done. It first came to the attention of the Stripes team in 2016. The relationship grew to the point that when were looking for funding, Stripes stepped up. The funding round was also supported by its existing investors, Insight Venture Partners and Entrée Capital.

New features

Along with the announcement launched two new features and stories. Stories delivers insights on how customers are using its software in different ways. They highlight both new and old features to improve the ways in which customers work.

Board views introduces different ways in which users can view their data. These include geographically, in a time line within a chart and a calendar view. The column center introduces 15 new columns that users can add to their existing boards. These include time tracking, a creation log and location views.

Expansion is spending the investment to: “..accelerate’s ambitious growth strategy, scale international operations, develop further product integrations, and continue to refine vertical-specific customization.” That expansion has seen an additional 23 job roles appear on the job board at The roles appear to be based in either Israel or New York.

What isn’t yet clear is how will expand internationally. This is often expensive. While the software appeals to smaller customers it is also looking to penetrate larger enterprises. It is starting to gain traction in this sector with users in companies including WeWork, Adidas and McDonald’s.  It is unlikely to succeed at scale with this unless it has feet on the ground in more countries though.

What does this mean

Ken Fox, Founder and Managing Partner of Stripes Group (Image credit Linkedin)
Ken Fox, Founder and Managing Partner of Stripes Group

This is a significant investment for It can continue to improve its product with the funding and will also need to ramp up its sales and marketing efforts to bring in more customers. Its competitors such as Wrike and Trello are also growing. While its spend online has propelled it forward, it still needs to do more.

Ken Fox, Founder and Managing Partner of Stripes Group commented: “We are thrilled to be partnering with Roy, Eran, and the rest of the team in their mission to transform the way people work together.’s broad applicability across use cases, verticals, and geographies position it well to be the next truly horizontal platform for the enterprise.”

As it builds out its vertical functionality it will be interesting to see how its sales campaigns develop and whether it attracts interest from a larger software company.


  1. This article was corrected following contact from

    • “TV ad: the company has actually never done TV ads”

    Our error as the video ads that is using were viewed on our TV. They were not viewed while watching a traditional TV channel also clarified their global expansion.

    • “Global expansion: actually has customers in 140 geographies around the world, so they’ve already reached global scale! “

    The article above was pointing out their limited physical presence internationally and the clarification is noted. As with many other SaaS companies the ability to expand intenationally is now easier. However, to grow will likely need to increase their physical presence in more countries.

    References to Monday were changed to as this is the company name.


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