eHarvestHub thinks it can “completely disrupt the food supply chain, (thereby) making food affordable and accessible“. Just as farm to table goods hits a fever pitch amongst the general population, eHarvestHub (believes it will) deliver a sustainable blockchain-based solution to an overpriced grocery system. The aim is to cut out the middlemen by connecting farmers, truckers and buyers

During a recent interview, Alvaro Ramirez, CEO of eHarvestHub, was quoted as saying, “Our immediate goal is to help small farmers and truckers across the globe increase their profit while making food more accessible and less expensive for the consumer.

“We can achieve this through the eHarvestHub marketplace powered by Blockchain protocols and smart contracts that remove the multiple layers of middlemen and the need for human involvement in food safety verification. Our long-term goal is to enable consumers to directly engage with and buy from small farmers around the world using our exciting platform and token!”

The eHarvestHub objective

eHarvestHub aims to put consumers in the driver seat, by:

• enabling individuals to interact with local supermarkets to drive demand for produce
• allowing them to have a voice as to where they source their food.

By doing this, the eHarvestHub believes it will hand:

• the purchasing power to the consumer
• the value where it belongs, to farmers and truckers.

Primed to make improve the farming and trucking industry, eHarvestHub is an effort to disrupt the current food supply chain environment. To achieve this eHarvestHub has introduced a blockchain-based platform which will connect farmers with truckers and supermarkets.

Reducing the cost of food

To reduce the cost of food, from farm to table, requires an increase in the flow of farm data. Current data recording systems are antiquated. This creates opportunities for errors and fraud.

For example, food fraud exists due to the lack of or fragmentation of technology. Data currently is unavailable to track every step from producer to consumer. Current systems can shared data. This limit the flow of information.

Enabling third-party access, according to eHarvestHub, would:

• increase safety standards, production volumes and quality
• provide better verification of food safety records.

Traceability, transparency, contracts and blockchains

By eliminating middlemen, proving chains of custody, it will be possible to deliver traceability and transparency. This matters. For instance, preventing food contamination can dramatically decrease. Some 98% of food contamination is attributable to the multiple layers of middlemen.

eHarvestHub has enforceable contracts – unlike the current environment. These cut through the layers of middlemen in today’s transaction processes. In addition, aspects like currency fluctuations, which often increase costs, can come under control.

The use of blockchain technology will also contribute to reducing food waste. It has the ability to positively effect the food supply chain from the farmer to trucker to supermarket to consumer. A ‘collective impact model’ should enable everyone to profit from the food supply chain if they become an eHarvestHub token holder.

Enterprise Times: what does this mean

eHarvestHub hit some headlines with its launch of an Initial Coin Offering Pre-Sale. Backed by recognised investors like Tim Draper, Mai Gang and Kaiwu Capital, its aspirations and appetite are gargantuan. Those aspirations are, no less, to disrupt the existing food chain.

The eHarvestHub premise satisfies most of the Enterprise Times four criteria for successful, applications of blockchain technology:

• a narrow, well-defined business problem
• existing slow, complex and paper-based processes
• many participants
• multiple organisations, all of which need reliability and transparency.

Does it add up? The key, to Enterprise Times, lies in the words (above) “A “collective impact model” should enable everyone to profit from the food supply chain if they become an eHarvestHub token holder.” If eHarvestHub could work without an ICO its grandiose intentions would be more credible. The problem it seeks to address is real. The chosen mechansim may not be.