MariaDB signs 9 new European resellers
MariaDB signs 9 new European resellers

Database provider MariaDB has announced nine new European reseller partners as it seeks to maintain its sales growth in Europe. In 2015 it doubled its sales in the region and claims that this announcement will see it exceed that level of growth in 2016. The partners are drawn from across Europe with no one region or technology area a single focus.

Paul Phillips, VP of Sales for EMEA and APAC, MariaDB
Paul Phillips, VP of Sales for EMEA and APAC, MariaDB

According to the press release the key focus for the partners will be on the buyers in large enterprises and support for open source solutions in their local markets. Interestingly there is no mention of public bodies such as local or national government in the release. Europe has been seeing an increasing move to open source by public bodies and it will be interesting to see if the company announces other reseller partners for that market.

MariaDB has also announced the appointment of Paul Phillips as VP of Sales for EMEA and APAC. Previously at HortonWorks and other large tech vendors, MariaDB will be hoping that his experience of sales into large enterprises will help their new partners develop. In the press release Phillips commented on the partner expansion saying: “The variety of applications and use cases that are moving to MariaDB as the database of choice continues to grow. Working with our partners allows MariaDB to meet the unique needs of every single customer, big or small.”

The new channel partners include Quru Limited, Kangaroot Linux Solutions, Conoa AB, Informator Utbildning Svenska AB, Redpill Linpro AS, Casalogic A/S, Netic A/S, OSEC and Adfinis SyGroug AG.

Conclusion

Since it acquired $9 million in extra finance back in January, MariaDB has projected a much more aggressive growth posture. The announcement of Monty Widenius as CTO has already led to new product features and additional funding. The expansion of its partner network to help continue its sales growth will please those investors.

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