Anumana, the digital transformation and AI solutions consultancy startup has appointed Ben Ecroyd as its first Chief Commercial Officer. In the new role at the growing company, Ecroyd will be responsible for revenue retention and expansion with existing customers and new logos. He will also lead the efforts into new verticals as the company looks to grow.
Launched in 2021, Anumana has helped customers across a range of verticals, such as retail, manufacturing and Law. Customers include Swizzels, MPM Products, KP Law and Freemans. The firm projected its 2023 revenues as £600,000 and achieved BCorp certification last month after a process that lasted over two years. For such a young, privately owned company, that is impressive.
Hemant Patel, CEO of Anumana, commented, “Ben’s extensive experience and our long-standing working relationship makes him the ideal fit for Anumana. His skill in building client trust, instilling employee motivation, and setting clear commercial strategies will drive our ambitious plans for sustainable double-digit growth, setting us up for success in the new year.”
Patel has previously worked with Ecroyd, as a client when Ecroyd was in a sales leadership role at Equifax.
Who is Ben Ecroyd
Ecroyd joins from OneID, where he worked as Director of Strategic Accounts in one of three contract roles he has held over the last 16 months. Prior to that, he was the Chief Commercial Officer of TDX Group. He helped grow that firm by 15% year over year in 2023, a year ahead of the goal set by the business.
Ecroyd spent nine years at Equifax, joining in 2012 as Business Development Director, rising to the role of Sales Director for Equifax UK. He led the sales team that targeted multiple verticals. During his time there, he was responsible for setting a new record for £1.2 million in new revenue in a single month.
Ecroyd has a strong network across financial services and a wealth of data analytics and tech sales experience. He also spent five and half years in sales roles at Experian. He has led initiatives to obtain new logos and expand revenue from existing customers.
Ben Ecroyd, Chief Commercial Officer, of Anumana, commented, “I am incredibly pleased to be joining Anumana at a time when there is so much potential for growth as the demand for automation and AI solutions continues to increase at an exponential rate. As well as Anumana’s innovative service offering, another key differentiator, from other consultancies, is that Anumana empowers clients to build the knowledge required to become self-sufficient. It is also unique in its extremely high standards of social value and ethical responsibility which are important to me.”
Enterprise Times: What does this mean
Anumana is a firm with ambition. While it only had an average of five employees in its last financial year, it is aiming to increase by 300% over the next three years. The appointment of a Chief Commercial Officer is a bold step and one that shows the ambition of Patel. Ecroyd has now been charged with developing a comprehensive commercial strategy to achieve the revenue targets.
Expect to hear more from Anuman in the coming months. That it has already attracted such an impressive client list is an indication of its success to date. It believes that it can help organisations unlock the true value of their data and deliver a 10X return on investment. At LSE Group, it achieved 50% cost savings on an Azure Cloud Infrastructure build.
