Speedmeter Rev Image by Igor Schubin from PixabayAccounting Seed will make another appearance at Dreamforce to demonstrate the latest updates of its Accounting solution. Native to the Salesforce platform, the year has seen it introduce several new capabilities.

At the start of the year, it launched its AP Automation feature. The AP Automation is fully embedded within the solution and automates many of the AP function tasks. In June, it announced Multi-Book Accounting, enabling businesses to automate the tracking of cash and accrual transactions for complete financial visibility across the organization.

These latest updates build on the releases from 2023. These included a new Financial Analytics solution and its AR Automation engine.

Dreamforce Sponsorship

This year, it continues to Sponsor Dreamforce 2024 and can be found at booth 106 during the conference. Corey Kleinbauer, Chief Revenue Officer at Accounting Seed, will provide a thought leadership interview into “Top CRO Tactics: Generate Revenue Like a Pro” (registered attendees only) alongside Salesforce on Wednesday.

Ryan Sieve, Chief Technology Officer at Accounting Seed
Ryan Sieve, Chief Technology Officer at Accounting Seed

Ryan Sieve, Chief Technology Officer at Accounting Seed, commented, “We’ve had a tremendous year of innovation at Accounting Seed as we’ve focused heavily on delivering new automation solutions that not only save time and increase efficiency, but are also solutions founded on customer requests.

“Having been a Salesforce Partner since 2011, we’re excited to return to Dreamforce this year to share more about our latest product launches and show how they will impact a company’s ability to scale and meet growth goals with fast, accurate financial data.” 

Accounting Seed has enjoyed further success during the year. Non-profit organization Downtown Streets Team saved 48 person-hours every month from the Accounting Seed automation capabilities.

The firm was also recognized in the Inc. 5,000 list, which ranks the fastest-growing private companies in America for the fifth year in a row, with 84% growth over the last three years. At 4,713th, it is a slight improvement from last year’s ranking of 4,767th as well.

Enterprise Times: What does this mean

The investment in attending Dreamforce is significant. However, for Accounting Seed, it gives access to a huge number of prospects. The fact that it has renewed year after year shows not just that it is loyal to the Salesforce ecosystem. It also demonstrates that Dreamforce itself is a powerful lead-generation event for the business.

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