Sanas has announced two partnerships with vendors that will bring its accent translation technology to a wider audience. It also announced the general availability of Noise Cancellation. This automatically cancels out the background noise of any call centre operative that activates it.
The partnerships are with Everise, a leader in customer service for global healthcare companies, and Five9, an intelligent customer experience platform provider. They are the latest indication of the success that Sanas has achieved recently, following its launch.
Sharath Keshava Narayana, Co-Founder & COO of Sanas, explains further, “Since the launch of Real-Time Accent Translation 18 months ago, our product adoption has gained remarkable traction – today, more than 30,000 agents worldwide leverage Sanas’ technology to improve their day-to-day customer interactions. Additionally, 100,000 agents are already enrolled in Noise Cancellation, which just went into general availability. Thanks to our continued momentum from widespread adoption, Sanas has quickly scaled from zero to $12M in ARR – a rare achievement at this stage. This is only the beginning for us, and we’re excited for what’s to come.”
Everise Partnership
Under the new exclusive BPO partnership, Everise will integrate the Sanas platform into its customer experience solution. The partnership will enable Sanas and Everise to provide healthcare businesses with a safe ecosystem for contact centre agents.
Everise provides 200,000 customer experiences every year across 32 languages and in eight sectors, These include Healthcare, Travel, Logistics, Financial Services, Technology and insurance. The partnership seems limited to healthcare in this instance, but if successful, could it expand further?
Sudhir Agarwal, Founder & CEO of Everise, commented, “Sanas is unlike any other voice or speech AI tool I have seen in more than 25 years in this industry. We have been excited to bring Sanas’ state-of-the-art technology exclusively to our healthcare clients. The early stages of our partnership have been promising, and we’re deeply engaged in implementing the technology seamlessly into operations to deliver a global and inclusive customer experience.”
Five9 Partnership
Five9 is a leading cloud contact centre provider with more than 20 years of delivering services from the cloud, supporting over 350,000 concurrent agent seats across over 3000 customers worldwide. Its solutions facilitate billions of call minutes every year. With a wide range of additional features and integrations to third-party solutions available on its marketplace. (As of writing, it had not yet appeared, though.)
Sanas Real-Time Accent Translation is now available on the Five9 Marketplace. Thus enabling organisations to take advantage of the Sanas platform, which not only translates but can make hard-to-understand accents much clearer to understand. Sanas estimates that companies using its technology reduce handle time by 18% and drive up to 22% gains in customer satisfaction. The platform supports over 400 different dialects.
Jess Shea, ISV Partner Manager, Five9, commented, “Adding Sanas to the Five9 CX Marketplace is helping customers quickly access and deploy Real-Time Accent Translation on Five9’s trusted, global platform. Sanas can now support a vast community of customers looking to break through communication barriers and empower agents with a new layer of confidence.”
Noise Cancellation
In addition to the new partnerships, Sanas also announced the general availability of Noise Cancellation, a complementary solution for contact centres globally. With a one-click download, Noise Cancellation will easily integrate with existing systems. The solution enables contact centres to save on operational costs, eliminate background noise and voice during customer calls, and boost agent confidence and performance. The demonstration on the Noise Cancellation landing page is impressive, and for those call centres that operate in cramped, noisy environments, it is certainly worth a look/listen.
Maxim Serebryakov, Co-Founder & CEO of Sanas, summarised, “At Sanas, we’re making clear conversations more accessible to a globally distributed workforce by expanding our technology footprint with key industry partners. With the help of Everise and Five9, Sanas will continue its mission to create a more understanding world and empower agents with patented, next-generation AI technologies while driving customer satisfaction and business efficiencies in the contact center industry.”
Enterprise Times: What does this mean
In some ways, it is surprising that Sanas has not made more of these three announcements individually. Each of these announcements is significant. The noise cancellation technology seems impressive and will certainly help organisations deal with phone calls to make every interaction much easier. Easier interactions improve customer satisfaction and also put less stress on the contact centre agents.
The partnerships with Five9 and Everise are important. What is not clear is whether there is any marketing coordination between Five9 and Sanas. Or whether this is just a listing on the marketplace that Five9 customers can take advantage of. The Everise announcement seems more important as there is no doubt a commercial agreement as part of the deal, which will bring revenues to Everise immediately.
The Five9 agreement has more potential. If, however, Everise customers see huge benefits from the integration, then others within the healthcare industry will want to take advantage. Either through signing up with Everise or, if they are already Five9 customers, taking advantage of the platform with their contact centre technology.
