Celebrus completed a successful AGM this week, with all major shareholders approving all the agenda items. The items included the reappointment as directors of Tom Skelton, a Non-Executive Director (NED) since December 2023 and Chairperson since March 2024 and Peter Whiting, an NED since 2018 and chair of the remuneration committee.
In a brief release, Celebrus indicated that the Chairperson would announce that the company has a growing pipeline across several markets and has seen a recent win and upsell in the travel and leisure market worth £0.7 million.
New customer wins
The new customer is a top-two global airline that is contracted for three years. The solution will be hosted in Celebrus Cloud, and the initial use case will see Celebrus bring greater clarity to its booking processes. One of the reasons behind the win was Celebrus’ ability to deliver insights from mobile data that its competitor was unable to achieve.
The upsell is for another airline which added real-time, cross-brand personalization and mobile data to its Celebrus platform functionality. It will focus the platform on its loyalty platform, enabling it to build better relationships with customers.
Bill Bruno, Chief Executive Officer, commented, “Our decision to organize our go-to-market approach into industry sector verticals allows the team to be more effective and focused. We continue to build expertise in our respective verticals and to recognize industry “pain points”, allowing us to highlight how we quickly deliver unique value.
“These changes and associated wins, reflect that our strategy of simplification in our messaging, sales cycles, and processes continues to deliver good value to our business, our shareholders, and our customers.”
Bruno, speaking during the analyst briefing, indicated that the new wins show the immediate success of the new alignment of individual salespeople to the verticals. He added, “The pipeline does continue to grow and we are moving deals through the pipeline much more quickly than we have in previous years.”
Bruno did reveal that with the restructure complete, Celebrus would consider M&A activity, especially in the areas of marketing automation, personalization, and fraud intervention. Bruno is taking a cautious approach, and while they are looking at a buy vs. build strategy for enhancements to these components, no decision is imminent.
Enterprise Times: What does this mean
Listed on AIM, CLBS shares have performed well over the last three months. As of writing, they stand at 277.50, well above the 215 they were at the start of May. The sales team’s reorganization is starting to bear fruit, with dedicated salespeople able to form better relationships with customers and internal teams such as professional services. It currently lists seven industry sectors on its website, though these are less prominently placed than other companies.
The sectors include Banking & Finance, Communications, Healthcare, Insurance, Paid Media, Retail and Travel & Hospitality. It will be interesting to see whether Celebrus makes the industry sectors more prominent on its home page. This was a positive AGM, with some solid news for investors and shareholders that shows the changes Bruno has made are bearing fruit already. There was, however, no mention of how the partnership with Merkle is developing.
