Appointment © 2017 Image by Alexander from PixabaySendcloud, the complete shipping platform for e-commerce has announced the appointment of Aliaksei Aneichyk as its new Chief Financial Officer (CFO). He will join the company from April 8th 2024, and will replace Bas Smeulders, Co-founder and CFO. Smeulders will transition to the role of Chief Operating Officer. Aneichyk will be responsible for growing and scaling Sendcloud’s global finance organisation to support the next phase of growth.

Aneichyk joins three years after its last funding, a series $177 million C round led by Softbank Vision Fund. He joins after the pandemic accelerated both online shopping and the need for shipping platforms. The Pitney Bowes 2023 Shipping Index estimates that from the 161 million parcels shipped in 2022, it could reach 225 billion by 2028, with a 6% CAGR from 2023-2028.

With shipping, one of the main causes for customers to abandon shopping carts. Cart abandonment is a key challenge for retailers. Rates of abandonment vary with the Baymard Institute collating data over the last few years indicating that there is a 70.19% abandonment rate. Sendcloud aims to simplify and automate the process of shipping, making life easier for both the consumer and retailer.

Rob van den Heuvel, CEO and Co-founder of Sendcloud, commented, “Exceptional shipping experiences are key to winning in e-commerce, yet achieving this at scale becomes increasingly complex when faced with multiple carriers, shipping methods, and markets. As we continue to shape the future of e-commerce delivery, our team remains crucial in achieving our mission.”

“Aliaksei’s extensive experience in high-growth environments, operational turnaround, coupled with a strong understanding of institutional fundraising through private and public markets, uniquely position him to help Sendcloud to scale profitably.”

Who is Aneichyk

Aliaksei Aneichyk, CFO, Sendcloud, image credit - LinkedIn
Aliaksei Aneichyk, CFO, Sendcloud

Aneichyk has over 20 years’ international experience across investment banking and C-suite leadership in a fast-growth PE-backed tech firm. He spent 12 years at Credit Suisse rising to Director, Emerging Markets ECM Origination and Head of EMEA Private Placements. He managed over 30 successful equity transitions and various IPOs during his time there.

From Credit Suisse he joined Gett as Head of Corporate Development following a fund raise. In 2019 he was promoted to CFO to monetise a heavy loss-making SaaS operation, running a value creation audit to build a model across business units and leading discussions on pricing strategy to make each BU profitable or stop the activity. During his time at Gett he steered the company to profitability introducing a new business model.

Aliaksei Aneichyk said, “The rapid scale up the team has delivered over the past decade and the promising direction in which Sendcloud is headed made this a standout opportunity. I am excited to be part of Sendcloud’s global growth journey and I look forward to working closely with its founders and investors.”

Aneichyk has a master’s in international business from the Norwegian School of Economics, a master’s degree in international finance from the Stockholm School of Economics and a degree in economics from the Belarusian State University.

Enterprise Times: What does this mean

In Aneichyk, Sendcloud has found an experienced CFO with deep experience of working on IPOs and with private equity. During his tenure at Gett, Aneichyk saw the company raise Series E and Series F funding rounds, raising over $300 million in total. Does this signal that Sendcloud are looking to either IPO or raise a Series D Funding round?

It will also be interesting to see how Smeulders transitions to the COO role, where he will be responsible for operational and customer facing teams and intelligent shipping initiatives.


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