Ricoh (credit image/Pixabay/Rommel Diaz)Ricoh UK has partnered with Feefo to fund tree-planting projects in return for honest customer reviews. Feefo is the world’s largest verified reviews provider.

Treefo, the new sustainability feature by Feefo, was launched on Ricoh UK eShop in December. Every customer who makes a purchase through Ricoh UK’s eCommerce platform and submits feedback on their experience through Feefo website, will help plant 50 trees every month. To deliver this initiative, Feefo partnered with Ecologi, a climate solutions specialist. Ecologi works with project providers who engage with local communities to restore natural landscapes around the world.

Ricoh is a member of several global initiatives, including the UN Global Compact, Science Based Targets, CDP, RE100 Climate Group, B4IG coalition, Responsible Business Alliance and We Mean Business. The company has been committed to driving positive change for the people, the planet, and the communities. Ricoh received several recognitions for its ESG efforts, most recently by EcoVadis who awarded the company with a Gold rating. This places Ricoh amongst the top 5% of organisations assessed in their industry in the context of sustainability performance.

What the companies say

Ray Young, eCommerce Director at Ricoh UK, suggested, ‘More and more people want to make sustainable choices in their lives. Sustainability is important to us as an organisation, and we know it is important to our customers. I am delighted that we can offer this new incentive to Ricoh eShop customers through our partnership with Feefo.’

(credit image/LinkedIn/Harena Saini)
Harena Saini, Environmental Manager at Ricoh UK

Harena Saini, Environmental Manager at Ricoh UK, said: ‘I am glad that we have been able to introduce the new carbon-offsetting feature to Ricoh eShop. We place great emphasis on reducing the impact of our operations on the environment. We have several initiatives to reduce our carbon emissions. Reaching net zero by 2050 remains a priority for our business.’

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said, ‘This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?’

Enterprise Times: What this means for business.

This is an innovative sustainability initiative from Ricoh. The company is actually making its sustainability ambitions into reality. Converting positive sales results into actual roots and branches of tree-planting projects in return for honest customer reviews. Sustainability and the environmental impact of production and service delivery has become a major issue for both society and businesses. It will be interesting to see if other companies take up this initiative, as a way of offsetting their carbon footprints.


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