Unit4 has announced the appointment of Johan Reventberg as its new chief revenue officer. Reventberg joins from EMEA, where he was President, EMEA for the last five years. Before spending ten years at Blue Yonder, he held sales leadership roles at Oracle for over six years, primarily in the Nordics. He also spent five years at Accenture working in the supply chain and retail practice.
Reventberg will be responsible for the Unit4 go-to-market activity globally in his new role, his first as CRO. He will also be responsible for the company’s partner organisation.
Mike Ettling commented, “Johan’s wealth of SaaS expertise, coupled with global and regional experience, will be valuable as Unit4 evolves to become a true cloud company, supporting our customers’ digital transformation journeys as we do so. Johan is a seasoned industry professional with an impeccable track record and we look forward to seeing the impact he will undoubtedly make on both our customers and the business.”
Johan Reventberg, Chief Revenue Officer, commented, “I am excited to bring my passion for sales and people to this global role, in such a people centric company. In an age of digital disruption, and at an exciting time in Unit4’s evolution, my focus will be to help Unit4 customers get the most out of the company’s innovation and technology, to harness the opportunity this disruption brings. With a clear cloud strategy and an already mature next generation ERP, Unit4’s potential to serve its customers and focus market is enormous.”
Reventbert is also a non-executive board member of two Swedish organisations. Ombori is a store digitalisation platform. It enables retailers to rapidly deploy multiple, secure, tried and tested solutions to empower employees and improve customer experience. Kockska Stiftelserna is a group of foundations that support medical research, support housing costs for the elderly and brings art and beatification to Trelleborg.
Enterprise Times: What does this mean
Reventbert has deep experience in leading sales organisations such as SaaS companies. His recent experience at Blue Yonder will have given him deep experience in the industry. However, his primary experience is in the retail and supply chain sector. Unit4 focuses on services sectors such as professional services, the public sector and higher education.
This means he cannot rely on many relationships within the target customer base. However, his experience driving sales strategy forward and aligning that strategy with a global one at Blue Yonder may be what Unit4 needs. He will certainly bring new ideas to Unit4, and it will be interesting to see how he evolves the go-to-market organisation over the next few months.
