Vyrill (Credit image/Pixabay/Mohamed Hassan)Vyrill has launched an in-video search API to support further video eCommerce innovation. The company had decided to put Video APIs into the hands of customers to accelerate the development of new video commerce apps, video intelligence, and video SEO

Vyrill, a ‘In-video’ search and video intelligence platform, has announced the availability of its Video API. The solution provides access to Vyrill video intelligence and video commerce functionality. The API gives customers the ability to manage, rate, search and leverage video data while accessing Vyrill’s insights and engagement data.

One of the biggest challenges enterprises faces when working with video content is harnessing customer insights. In addition to trending topics, sentiment, brand-safe content and critical demographics living inside every video. With Vyrill’s API, customers now can access this data, enable ‘In-video’ search to make every published video searchable. Customers can also personalise video experiences across the entire shopping journey, and optimise their video content for SEO.

Empowering customers

(credit image/LinkedIn/Ajay Bam)
Ajay Bam, CEO of Vyrill

We want to empower our customers to enhance their use of video content and its ROI. APIs are where that innovation comes to life,” said Ajay Bam, CEO of Vyrill. “By using the Vyrill Video API, companies of all sizes can now extend the power of video intelligence and in-video search to their marketing strategies, shopping experiences, apps, platforms, websites and online reviews.”

“Consumers are using video to learn and make decisions about products they choose,” said Bryan Gildenberg, founder of Confluence Commerce. “The content of these videos is unmined gold for brands. Vyrill is the first platform that allows that gold to be mined in a systematic, repeatable and scalable way. It’s hard to imagine a brand seeing this capability and not realizing it is an essential part of their future.”

The company says the solution will help marketers increase brand awareness and revenue using fan-led video content. This includes video content such as authentic fan reactions, reviews, shoutouts, unboxing, and how-to videos. Vyrill captures and indexes branded, influencer, and consumer video content in one place from social platforms. Social media platforms include YouTube and TikTok. Vyrill makes all video content instantly searchable and useful for marketing teams.

Benefits of Vyrill’s API offerings:

  • Integrate Vyrill in-video data and transcripts with internal platforms
  • Add Vyrill-enabled video data to a product or application
  • White-label Vyrill or the Vyrill In-Video Search Shopify App
  • Add searchability to customer support and training videos, live video stream recordings, or podcasts
  • Add video reviews to product pages, mobile apps, and shopping cart experiences

Reviews matter. They impact so many types of purchase decisions. Many companies analyze text reviews to inform business decisions, but video reviews have remained largely untapped, until now,” said Matt R. Vance, reputation and feedback consultant, and author of “The Review Cycle.” “The ability for consumers to search for specific topics within video reviews makes them more relevant and powerful sales tools. Video analytics now possible with the Vyrill API provide marketers with more depth to engineer high-performing content aligned not only by topic but also with demographic insights.

Enterprise Times: What this means for business

Despite the re-opening of the high street, according to some industry analysts, eCommerce sales are expected to reach $5.4 trillion globally in 2026. However, one of the weaknesses of online shopping is the inability to imitate the social experience of high street shopping. Vyrill aims to significantly enhance the retail experience by focusing on video communities of interest. Founded in Silicon Valley, the company aims to help brand marketers make sense of the massive amount of video data that shoppers were consuming (and creating) on social, mobile and desktop. The result is Vyrill, innovative AI-driven technology that watches and listens to millions of videos. This enables brands to see quantitative and qualitative video insights at their fingertips. For brands and retailers this is a really interesting concept that is definitely worth watching.

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