Voggt, Europe’s first live video eCommerce platform using livestreaming to bring in-person shopping to mobile and web, has launched in the UK. The company aims to create a community that is passionate about collecting and trading everything from playing cards, comic books and figurines, to sports memorabilia, fashion and sneakers.
Voggt aims to enhance the traditional retail experience through livestreamed shows which bring together both sellers and passionate fans. To create an online community, bringing the feeling of entering a Lego, Warhammer or vintage clothing shop to living rooms.
The livestreaming model allows sellers to authentically engage with a growing community. Furthermore, showcase products in real-time and build online following while providing personalised support to customers normally found in physical shops. Customers gain peace of mind as they can learn about the quality and history of the product, all on livestream.
Voggt’s UK launch comes as consumers increasingly pivot to online retail. According to some industry analysts, eCommerce sales are expected to reach $5.4 trillion globally in 2026 . However, online retail is void of the intimate experience of social interaction. Voggt aims to significantly enhance the retail experience by focusing on building communities.
Live chat to support members discussion
The platform includes a live chat feature. Members can share their views and speculate on the value of products in real-time during a show. Community members can also experience the anticipation of a ‘box break’. Where a pack of trading cards is sold before revealing its contents. Additionally, members can take part in Voggt’s regular events and giveaways.
Voggt has created a sophisticated sellers’ portal which provides a level playing field for all, regardless of budget or size. -From large institutional retailers to individuals looking to sell an old collection. The portal offers a variety of useful tools and guides to assist in the selling process. Additionally, through Voggt’s live shows, sellers can showcase their entire collection in front of an interested audience at once. This helps reduce the time that they must spend uploading each item onto an online marketplace.
Safety and security
Voggt has placed safety and security at the heart of its model. All sellers complete an onboarding process to verify they meet the platform’s standards and community guidelines. Once registered, Voggt adopts a community-focused approach whereby members rate sellers after each purchase. The platform displays the feedback both during sellers’ livestreams and on their profile pages. Sellers that maintain consistently high ratings from the community are rewarded with badges and emblems which are displayed on their profile to highlight their trusted credentials.
To protect buyers and sellers alike, payments are not released to sellers until the items have been delivered. This ensures buyers can be easily refunded if there are issues with their orders. If the product is delivered, but buyers and sellers disagree about the quality, Voggt acts as an intermediary. To reach a fair solution for both parties, quickly and confidentially. Voggt can be downloaded through the App Store, Google Play Store, and on web.
Kevin Loiseau, Co-founder and Chief Marketing Officer at Voggt, said: “While eCommerce platforms have enabled easy access to a wide range of products and brands. We could see that the fun and social aspect of in-person shopping was being lost. By combining livestreaming and live chat with online commerce, Voggt is transforming the online retail experience. This enables our users to be part of a community that shares their passions for collectibles, sneakers and fashion.
“As well as bringing the social aspect of shopping online. Voggt has created a safe environment for buyers and sellers without compromising on fun. We look forward to helping hobbyists and small collectors be part of a community. They can turn their knowledge of everything from fashion to trading cards into a flourishing business.”
Enterprise Times: What this means for business.
All the industry analysts expect global eCommerce market to continue to grow and evolve. The challenge for retailers will be engagement. What are the tools and applications that they need to develop to initiate, sustain and maintain digital relationships with customers. Some are turning to Livestreaming as a way of tapping into consumer enthusiasm for a particular brand or product. Voggt business model seems to be particular innovative since it aims to bring people together within its community-focused model. The company says the Voggt platform enables people to profit from their passion. This new platform is certainly one to watch and an alternative to the Amazon, Ebay or even Shopify route.
