BigCommerce plans to grow its European presence into Austria, Denmark, Norway and Sweden. BigCommerce will support merchants of all sizes in the new markets with the complexities to build and scale their online businesses. The company says it delivers seamless shopping experiences to local and cross-border customers to help drive revenue. The new expansion into the Nordics equips local merchants with competitive advantage to build innovative shopping experiences. ECommerce market revenue in Europe is forecast to reach USD $569.2 billion by 2025.
“BigCommerce’s arrival into new Nordic markets provides a localised, powerful and scalable open SaaS eCommerce platform to merchants in these regions. Enterprises have not been offered these core tenets in one solution,” said Jim Herbert, VP general manager EMEA at BigCommerce. “With our proven enterprise-grade eCommerce platform, merchants of all sizes will have the disruptive tools and innovative functionalities. This ranges from headless to omnichannel to B2B. So they can create beautiful and engaging shopping experiences that are grounded in and fortified by forward-looking tech stacks.”
Analysts predict in the next few years, European eCommerce will maintain the growth trajectory brought by the coronavirus pandemic. Denmark and Norway reported Europe’s highest online shopping spending per capita at approximately 3,000 and 2,300 euros, respectively. 29% in Denmark cited ease and convenience as the primary driver. In Sweden, the eCommerce share of the total retail market has consistently risen since 2007. Analysts have estimated online shopping at 146 billion Swedish kronor. With BigCommerce’s enterprise-grade open SaaS eCommerce platform, merchants in the DACH and Nordic regions can up-level their online businesses.
Key features of service
- Create versatile shopping experiences that power growth. In addition to a fully translated control panel and native-language support, retailers can use multi-language, multi-currency, and secure payment capabilities. These functions enable enterprises to easily create local storefronts or expand their customer reach in new markets. Global merchants can use Multi-Storefront to efficiently manage multiple storefronts, brands, customer segments and/or geographies from a single BigCommerce store.
- Deliver an omnichannel shopping experience and surface new revenue streams. BigCommerce’s open SaaS approach enables direct integrations with global channels like Facebook Shopping, Instagram Shopping and TikTok Ads. This helps merchants develop strong omnichannel strategies to bolster sales.
- Tap into B2B functionality to build powerful B2B storefronts. BigCommerce’s advanced suite of native functionality and strong ecosystem of integration partner applications make it easier for B2B merchants to offer seamless B2C-like experiences to customers.
- Leverage headless technology for future-oriented storefronts. BigCommerce’s integrations with a host of top front-end frameworks and best-of-breed technology ecosystem enable businesses to evolve from monolithic architectures to agile and future-proof tech stacks.
Enterprise Times: What this means for business.
The number of eCommerce and cross-border sales is expected to rise. A
Rapyd report suggests global commerce is expected to reach $153 trillion globally. It remains a high priority for enterprises in 2022, for 93% of all businesses surveyed across the US and Europe. Furthermore, global retail eCommerce sales are expected to reach USD $6.388 billion by 2024. So, it’s not surprising that eCommerce outfits such as Big Commerce want a bigger slice of that pie. Hence the company’s recent announcement of growth across Europe and other markets. The company has not hidden its intention for international growth, so this announcement is not too surprising.
