Charming Beads Fluid Commerce - (c) 2022 Charming BeadsCharming Beads, a family-run online retail business that sells jewellery-making supplies such as gemstones, beads, and pendants, has selected Fluid Commerce to power its eCommerce growth. This strengthens the Manchester-based Fluid Commerce’s presence in the jewellery and accessories sector. It has also published a report about the sector in the UK, revealing the top fifty brands in Jewellery & Accessories.

The Fluid Commerce team has built a site based on Adobe Commerce and will also help the brand with paid search and social strategies. This work will also include improvements to the UI of the site to boost engagement and increase revenues. Fluid Commerce did not reveal details, but it will no doubt hope to reduce cart abandonment, one of the key challenges for e-Retailers. These will include display and native advertising on Google and social platforms such as YouTube, Facebook, Twitter and Instagram. It will also work with Blink SEO to boost the reach of the Charming Beads website

Adam Hindle, managing director of Fluid Commerce,
Adam Hindle, managing director of Fluid Commerce.

Adam Hindle, managing director of Fluid Commerce, commented: “We are thrilled that Charming Beads chose us to support the development of their Adobe Commerce website and drive their paid search and paid social advertising strategies. There is huge potential to take its steady growth to the next level.

“Our award-winning team will champion Charming Beads and place them in front of their specific target audience to create more awareness around the brand and increase their reach into global markets.”

Who is Charming Beads?

Founded in 2010 by Paul and Denise Donnelly as Something Crafty Ltd, Charming Beads has grown significantly. In 2016 it became the largest supplier of gemstone beads in the UK. It now sells products worldwide from its base in Monmouthshire. It has a growing team of employees that work flexibly to meet the needs of those with childcare responsibilities or in part-time education.

Paul Donnelly, managing director of Charming Beads, commented: “This opportunity is a big step forward for us. With some of our rivals hitting eight-figure turnovers, we hope that joining forces with Fluid will help us to reach a level playing field with our competitors. Fluid Commerce is lightyears ahead of other companies so we are anticipating this partnership to leverage sales expeditiously.”

Enterprise Times: What does this mean

Fluid Commerce is an eCommerce agency and Magento solution partner for high-growth online retailers. It builds Adobe Magento websites and delivers PPC campaigns to its customer base. This latest announcement adds to its growing list of customers, including Augustinus Bader, ChloBo, and Cablecraft.

What isn’t clear from this announcement are the integrations to other solutions that the Charming Beads solution will support.


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