Skip to main contentSkip to toolbar About WordPress Enterprise Times 55 Plugin Updates 44 Comments in moderation New View Post SEOGood SEO score Theme support WP Rocket UpdraftPlus Hi, Steve BrooksSteve Brooks Log Out Screen OptionsHelp Edit Post Add New Add title launches universal connectivity enhancements Permalink:…ity-enhancements/ ‎Edit Get Shortlink  Add Media  Add Contact FormVisualText Paragraph Shortcodes Formats   P Word count: 637   Last edited by Ian Murphy on 13 October 2020 at 7:22 am Move upMove downToggle panel: Apple News Sections  Main Select the sections in which to publish this article. If none are selected, it will be published to the default section.  Paid?  Check this to indicate that viewing the article requires a paid subscription. Note that Apple must approve your channel for paid content before using this feature. Preview?  Check this to publish the article as a draft. Hidden?  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Move upMove downToggle panel: WP Rocket Options Move upMove downToggle panel: Search Exclude  Exclude from Search Results Move upMove downToggle panel: Yoast SEO Premium SEO Readability Schema Social Google News Focus keyphraseHelp on choosing the perfect focus keyphrase(Opens in a new browser tab)  Google preview Preview as: Mobile resultDesktop result URL › 2020 › 10 › 13 › tray-io-launches-universal-connectivity-enhancementsSEO title preview: launches universal connectivity enhancements - Meta description preview: Oct 13, 2020 ⋅ announced the Beta launch of the Tray Connector SDK, Enhanced Enterprise Connectors & an on-premise agent for its updated patform SEO title Insert variable Title Page Separator  Site title Title Primary category Separator  Slug tray-io-launches-universal-connectivity-enhancements Meta description Insert variable announced the Beta launch of the Tray Connector SDK, Enhanced Enterprise Connectors & an on-premise agent for its updated patform Site title Title Primary category Separator   SEO analysis Good  Add related keyphrase  Cornerstone content  Insights  Advanced Move upMove downToggle panel: Post Settings Move upMove downToggle panel: Podcast Episode Details Move upMove downToggle panel: Twitter Twitter This is the content that you would like auto-tweeted when you publish a News in Brief post.  Move upMove downToggle panel: Author Author Steve Brooks (SteveBrooks) Move upMove downToggle panel: Revisions Ian Murphy Ian Murphy, 15 mins ago (13 October 2020 @ 07:22:05) Ian Murphy Ian Murphy, 16 mins ago (13 October 2020 @ 07:21:25) [Autosave] Steve Brooks Steve Brooks, 26 mins ago (13 October 2020 @ 07:11:41) Steve Brooks Steve Brooks, 37 mins ago (13 October 2020 @ 07:00:13) Move upMove downToggle panel: WP Twitter Auto Publish  Thank you for creating with WordPress.Version 5.5.1 Close dialogue Add media Actions Upload filesMedia Library Filter mediaFilter by type All media items Filter by date All dates  Smush: All images Search Media list ATTACHMENT DETAILS  puzzle-trayio.jpg 13 October 2020 39 KB 728 by 410 pixels Edit Image Delete permanently Alt Text Describe the purpose of the image(opens in a new tab). Leave empty if the image is purely decorative.Title puzzle-trayio Caption Description File URL: Copy URL Smush 23 images reduced by 160.8 KB (24.2%) Image size: 39.3 KB  View Stats Required fields are marked *   Regenerate Thumbnails ATTACHMENT DISPLAY SETTINGS Alignment Right Link To Custom URL URL http:// Size Medium – 300 × 169 Selected media actions 1 item selected Clear Insert into has unveiled the latest release of the Tray connectivity platform. It has also made a new enterprise connector solution and a new on-premise agent available in beta. The Tray Connector SDK enables organisations to create connectors to both integrate and automate data and workflows using low code. The new platform release includes updated connectors to dozens of enterprise applications.

Rich Waldron, CEO and co-founder of, commented: “The true competitive advantage for enterprises today is the ability to establish, execute on, and continually evolve their unique business processes. Our latest technical achievements provide the exact integrations and automated workflows that enterprises need to increase agility and drive innovation.

Rich Waldron, Co-Founder and CEO at
Rich Waldron, Co-Founder and CEO at

“Freed from connectivity restrictions, technical debt, and the lack of internal resources, enterprises using the Tray Platform can focus on what matters most to the business. We’re continuing to double-down on our investment in the Tray Platform to ensure any builder can access our cutting-edge automation and unlimited scalability.

New and enhanced connectors

Organisations both build and inherit hybrid software architectures often with limited interoperability or integration. The iPaaS solution aims to solve those challenges through its platform and connectors. This latest release sees several connectors introduced or improved including:

  • Ultipro
  • Twilio
  • Workday Adaptive Planning (Adaptive Insights)
  • Anaplan
  • Datadog
  • Snowflake
  • Microsoft Power BI
  • Oracle Bronto
  • Oracle Eloqua
  • Oracle Responsys
  • More than a dozen Amazon Web Services (AWS) applications. has also completely rebuilt the Oracle NetSuite connector using a REST API. This latest release includes the ability to create new operations that do not exist in the standard connector. Using the NetSuite API documentation, if the correct endpoint terminology is used, a new instruction such as a Get request can be created to receive records. It is also possible to add workflow operations to the connector. This will enable customers to meet a wide variety of use cases for the leading integrated cloud business software solutions. It makes integrations faster and more comprehensive.

There is also a new Python connector, enabling data scientists and others to leverage python scripts within their workflows natively.

Other new features

With this release, also makes available a new on-premises agent. This allows organisations to connect on-premises solutions to cloud-based solutions. For many customers, this is critical. Organisations often have specialist on-premises solutions that are unavailable as cloud software or they need an interim solution, perhaps as part of their migration to cloud software.

The platform also enables the streaming of workflow logs to third-party solutions such as Datadog, Sentry, Redshift, New Relic or Kibana. This allows those tool to provide dashboards of information in real-time to highlight issues in workflows and integration points across the software architecture.

Connector SDK also made available the beta version of a new Connector SDK. This new feature enables developers to build and deploy their custom connectors within the Tray platform using low code. This is especially important for organisations that have developed their own software, either for historical reasons or for a competitive advantage.

With this new feature, organisations can connect any solution, whether it is cloud-based or on-premises. It removes the need for old fashioned import and export processes.

Enterprise Times:  What does this mean

With these releases, is reaching a new level of maturity for its IPaaS solution. Not only has it enhanced the most commonly used connectors such as NetSuite it has also introduce the ability to connect to any software. These updates will allow enterprises to connect and create better workflows between their applications. This helps to ensure data integrity between systems and makes interconnection points between functional systems operationally effective.

With the new SDK in place will also create a marketplace enabling organisations to create and share new connectors? For those interested in the new features, it is possible to sign up for a demonstration.


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