Belgian Delights Chocolate 15pc Praline Box (c) 2020 Belgian DelightsNetSuite has revealed that Belgian Delights, a chocolate manufacturer based in Molendinar, Queensland has been using NetSuite for several years to drive growth. Their solution was implemented in by JCurve, who this week was named Netsuite’s Top New Business Partner for 2019 at the ANZ Awards. It wasn’t all good news this week for JCurve though as it revealed half year profits were down. Revenues were up though for H2 to AU$ 5.734 million (H2 2018 AU$5.168 million). The dip in profits was due to the transition to longer and more complex NetSuite installations.

From patisserie to manufacturer

Belgian Delights was founded in 1996 by the Verstreken family. It began producing Belgian style couverture chocolate for local retail and wholesale clients. Demand grew and they built a custom designed factory in Molendinar in 2000. Over the years the business grew quickly. New equipment and faster production meant they outgrew their initial business software. After evaluating the market they selected NetSuite software and JCurve as the implementation partner.

Christophe Verstreken, General Manager, Belgian Delights commented: “Our business is inspired by a passion for chocolate sustained through three generations and we take the utmost pride in the quality of our products. As a family business, we want to continue this legacy and that requires us to focus on every detail. As our business expanded, maintaining that focus was becoming increasingly difficult and that’s why we had to rethink the way we run our operations.

“With NetSuite, we have been able to increase visibility, streamline financial and manufacturing processes, and most importantly of all, stay true to our family’s traditional chocolate making heritage.”

The advantage of the NetSuite software is that it supports the multifaceted nature of the Belgian Delights business. Underpinned by a multinational finance solution it has powered both wholesale and manufacturing processes at Belgian Delights.

The solution also integrates with Magento, the eCommerce platform that Belgian Delights currently uses. It also includes track and trace capabilities required by food manufacturers on nutrition and allergens. The company can now service customer needs from individual buyers to the complex demands of its wholesale business. Those wholesale customers include major speciality retailers as well as some of Australia’s leading hotel groups.

Enterprise Times: What does this mean

This successful NetSuite implementation demonstrated its diverse strengths. Today, manufacturers often need more than a specialized manufacturing ERP. They need applications that embrace the mix of business models that are required. This can include wholesale distribution, retail, eCommerce, professional services as well as manufacturing.

Jason Toshack, General Manager, Oracle NetSuite ANZ  (Image credit Linkedin)
Jason Toshack, General Manager, Oracle NetSuite ANZ

Jason Toshack, General Manager, Oracle NetSuite ANZ commented: “Australian manufacturers are an important part of our economy and require sophisticated systems to handle complex supply chain and financial operations. With NetSuite, the Belgian Delights team has been able to drive efficiencies across their business so they can focus on scaling operations and meet customer expectations. We’re happy to be playing our own small part in helping Australians enjoy their beloved chocolate.”

This implementation happened in or before 2016. That NetSuite has released this news shows that Belgian Delights likes the taste of NetSuite. With JCurve currently implementing some NetSuite solutions it will be interesting to see what they announce next.


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