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Rod Millar

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Rod Millar is the Chief Executive Officer and a board member of Likewize, a global leader of tech end-to-end solutions in device lifecycle management. Rod returned to Likewize in 2019, after previously serving as the first President of Brightstar Europe from 2007 to 2012. During that initial tenure, Rod was quick to develop customer relationships and establish Brightstar businesses in 18 European countries, leading the company to surpass US$3 billion in revenue in only a few years. Beyond Likewize, Rod’s 20-year career in the wireless industry includes executive positions with prominent global telecommunications brands, including Sprint, Tech Data and 20:20 Mobile. At Sprint, he served as SVP of Product, Supply Chain, Insurance and Leasing, and successfully revamped the carrier’s supply chain, streamlined operations and renegotiated all commercial relationships to enable sustainable growth. As SVP of Worldwide Mobility Solutions for Tech Data, he grew the European business and led a turnaround of the Americas operations. And, at 20:20 Mobile, a leading European distributor of mobile phones, where Rod was Managing Director from 2000-2006, he successfully transformed the business from a pure hardware distributor to a value-added service provider, doubling profits and growing revenue substantially.

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