Appointment Door - Photo by Dima Pechurin on UnsplashSinch AB has appointed Sylvan “Sibito” H Morley III as Chief Data and Transformation Officer. The appointment is one of the first publicised since its new CEO, Laurinda Pang, was appointed in March. Morley is a great addition to the leadership team at Sinch, whose Customer Communications Cloud, powers meaningful conversations at scale across multiple channels.

Laurinda Pang, Sinch CEO, commented, “I’m very pleased to welcome Sibito to Sinch as we step up the pace of integration to ensure customers reap the full benefits of our broadened product offering. His deep experience in business transformation will help unlock both revenue and cost synergies whilst ensuring we leverage our data to deliver outstanding customer experiences.”

Sylvan “Sibito” H Morley III, Chief Data and Transformation Officer of Synch
Sylvan “Sibito” H Morley III, Chief Data and Transformation Officer of Sinch

Morley joins from Lumen Technology, where he was SVP and Chief Data Officer for nearly three years. He has more than twenty years of experience in leadership positions across technology, manufacturing, healthcare, and aviation. He spent seven years at Netjets, a global shared IT organisation, before helping to transform Cummins In as Global Director of IT Strategy and Planning. Morley spent two years at IBM as Worldwide Director of Information Lifecycle Governance, Business Transformation. More recently, he was SVP and Chief Data Officer at Century Link before joining Lumen and was Vice President of IT Operations and Infrastructure at DaVita Kidney Care.

He has deep experience in running global teams, especially around transformation and will bring a wealth of experience and knowledge to the role at Sinch.

Sinch Executive Leadership team

In an uncommon move, Sinch also named the full leadership team as part of this announcement, possibly indicating that Pang’s new team is complete.

  • Laurinda Pang, CEO – appointed in March 2023
  • Brett Scorza, President Voice – appointed in Feb 2022
  • Christina Raaschou, Chief Human Resources Officer – appointed in Jan 2022
  • Cristina David, Chief Information Officer – appointed in August 2022
  • Jonathan Bean, Chief Marketing Officer – appointed in April 2019
  • Josh Odom, President, CPaaS – appointed in March 2023
  • Nicklas Molin, EVP International – promoted to the role in March 2023
  • Petter Bengtsson, EVP North America – promoted to the role in March 2023
  • Roshan Saldanha, Chief Financial Officer – appointed in March 2019
  • Sean O’Neal, President SMB – appointed in December 2022
  • Sibito Morley, Chief Data and Transformation Officer – appointed in June 2023
  • Thomas Heath, Chief Strategy Officer – appointed in June 2018

Enterprise Times: What does this mean

Unusually Morley did not comment in the press release, nor has he updated his LinkedIn profile about the appointment as of writing. Pang, however, has brought in someone she knows well, having spent two years at Lumen Technologies herself as President, Global Customer Success, International and Wholesale Markets before she was appointed CEO.

She has a solid leadership team with a mix of new faces and Sinch experts to help the company continue its growth trajectory. Recognised recently as a leader in the IDC Marketscape for CPaaS, it has extended its Super Network for Voice this year with international IP Connect expanding its service with a direct footprint into Europe, Asia, Africa, the Middle East, and Latin America.

Now that Morley is in his new role, what will he achieve, and what is his initial focus? Pang clearly hopes that he will help the company leverage its technology and data to deliver on its strategic goals.


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