Retail and eCommerce highlights this week include: Retailers leveraging the Salesfloor platform have seen a substantial year-over-year increase in sales due to growing demand for omnichannel selling capabilities. Sender Score expansion will provide email marketers with educational resources and free tools like quality checks and email revenue forecasting.
Marks & Spencer pilots Zyler virtual Try-On Technology with fashion brand Jaeger. Spott has launched its eCommerce marketplace insurance suspension coverage. SheerID partners with commercetools to provide the first headless audience verification service to merchants. commercetools merchants can now use SheerID’s APIs to instantly verify eligible consumers for exclusive offers to valuable consumer communities.
Salesfloor retailers surpass $3 billion USD in virtual selling.
Salesfloor has announced its continued momentum into 2023, with total transaction volumes surpassing the $3 Billion USD milestone. Salesfloor’s Customer Engagement Platform for Unified Commerce promises more conversations and recommendations that deliver more sales and customer loyalty. The Salesfloor platform operates on four continents in verticals spanning department stores, beauty, luxury & jewellery, apparel, sporting goods, and furniture.
Further adding to the plethora of personalisation tools available, Salesfloor also now offers Maestro, an AI-powered virtual advisor that provides an engaging online sales experience with recommendations for shoppers, driven by their input. Maestro ultimately guides shoppers through an intelligent conversational flow to learn about their needs. It provides the right personalised recommendation, the first time—every time.
Salesfloor retailers have seen a substantial return on investment over the past year, especially following strong Black Friday through Cyber Monday sales in 2022. The trend has continued throughout December, with Salesfloor’s data indicating YoY sales increased 21% in December 2022 vs 2021. Further, transaction volume increased by 23% from the previous year. The company suggests the growing need for virtual selling due to customers’ preferences served by omnichannel experts in-store and online. The data is derived from an analysis of unidentified customer data from the Salesfloor platform, with a roster of clients spanning a wide range of retail verticals.
Validity unveils new sender score tools to support email marketing success
Validity has relaunched Sender Score, a destination for email marketers looking to level up programmes and deepen sending knowledge. Validity is a provider of data quality and email deliverability solutions. Sender Score services, including free sender reputation checks and blocklist lookups, have been a staple in thousands of email marketers’ toolkits since 2005. This latest iteration marks the addition of educational resources and four more free tools to enable email marketers of all experience levels to succeed in an increasingly competitive digital landscape.
The new Sender Score toolkit of quality assessments from Validity includes free list quality checks powered by BriteVerify, deliverability benchmarking, and an email revenue calculator so senders of all sizes can assess their performance. In addition, email marketers will also be able to utilise new, free tools to streamline their daily workflows, including a subscriber list analyser, subject line previewer, complaint monitor, and blocklist remover. Yet, assessing email programmes is only the first step to improving them. For that reason, the new Sender Score will also include a new educational learning branch, featuring curated content such as Email After Hours, an email marketing podcast, and Sender School, a series of courses to demystify email for email marketers across teams of all sizes.
This expansion will enable marketers to become better senders by providing them with powerful assessment tools to measure their impact today as well as educational resources to grow their email marketing expertise as needs evolve. From those just starting out in the field to experienced email enthusiasts, Validity is committed to uncomplicating email to empower every sender to reach the next level of email success.
Marks & Spencer pilots Zyler Virtual Try-On technology with fashion brand Jaeger
UK department store Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience. M&S brought the technology to their Oxford Circus and Harrogate branches, where it was trialled with the clothing brand Jaeger.
The introduction of this technology provides a personalised shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.
Insurtech Startup Spott introduces suspension coverage for eCommerce businesses.
Spott has launched its eCommerce marketplace suspension coverage. The new innovative offering allows eCommerce sellers to protect their online storefronts with a frictionless, one-click coverage solution. The solution helps prevent account suspensions from impacting a business’s bottom line.
61% of online sellers’ biggest fear is being suspended or permanently banned from selling on leading marketplaces. With millions of merchants dependent on leading marketplace platforms like Amazon and eBay, losing selling privileges is surprisingly commonplace. Fighting suspensions through the appeal process is long and tedious and often results in the loss of income, reputation and customer trust.
Spott’s all-new suspension coverage offering for eCommerce sellers provides a 24/7 monitoring service to reduce the risk of suspension as well as support in navigating the appeals process to ensure the rapid reinstatement of accounts. This is achieved by leveraging the company’s unique data-powered capabilities to assess, prevent and recover from suspension events for marketplace sellers.
Spott’s proactive prevention suspension coverage includes:
- An automated auditing service to ensure eCommerce sellers remain compliant with the dynamic policy enforcements of marketplaces.
- Suspension avoidance by constant tracking of enforcement activity, identifying potential threats before they can be classified as a violation and real-time suggestions for quick fixes.
- Expedited appeal process where Spott manages the appeal from start to finish to rapidly resolve the issue so that account downtime does not impact eCommerce businesses bottom line.
- This announcement comes on the heels of Spott introducing its revolutionary Pay-As-You-Sell model for insurance premiums, which enables eCommerce businesses to pay insurance according to how much they sell – never exceeding the original premium amount.
SheerID partners with commercetools to provide the first headless audience verification service to merchants.
SheerID has joined forces with commercetools. This strategic partnership allows commercetools merchants to easily develop gated, personalised offers for valuable consumer communities like students, teachers, and healthcare professionals through the SheerID platform. Merchants will have access to SheerID’s digital verification engine to instantly identify eligible consumers for their exclusive promotions, dynamic personalisation, and merchandising programmes.
SheerID’s digital verification engine provides access to over 20,000 authoritative data sources around the world to instantly verify eligible consumers for exclusive segmented offers. Leading global brands have found that verifying audiences for exclusive offers with SheerID generates three times the conversion of their typical campaigns and a return on ad spend (ROAS) of 20:1 or higher.
