Mirakl (credit image/Mirakl)Mathis Home, one of America’s largest independent furniture retailers, has launched Mathis Marketplace. Supported by Mirakl, an advanced enterprise marketplace SaaS platform, Mathis Marketplace is a one-stop shop destination for the best in home furnishings. The marketplace offers a curated selection of products from leading third-party sellers alongside Mathis Home’s existing collection. It builds on Mathis Home’s long-standing reputation as a leader in product quality and selection.

Furniture and homewares represent 17% of total U.S. eCommerce sales. Analysts suggest it is one of the fastest-growing categories in eCommerce, with a projected compound annual growth rate of 9.8% over the next three years.

Consumers now expect the benefits of eCommerce — wider product selections, faster shipping times and lower prices —when shopping for home goods and furniture. The Mathis Marketplace is poised to deliver the experience today’s shoppers want. The new marketplace will allow Mathis Home to rely on the distributed catalogues and logistics of hundreds of third-party sellers. Rapidly fulfilling customer orders and ensuring availability of customer favourites and trending products alike.

Expanding ways to serve customers

Our ultimate goal in launching this marketplace is to expand the ways in which we serve our customers,” said Rit Mathis, chief marketing officer at Mathis Home. “The Mathis Marketplace offers us the chance to seamlessly collaborate with third-party sellers. It identifies those who offer the best products for our loyal customer base. Over time, we expect to offer selections in store from the most successful third-party vendors as well. This will ensure that all Mathis Home shoppers have access to the most sought-after home goods.”

(Image credit/LinkedIn/Adrien Nussenbaum)
Adrien Nussenbaum, co-founder and CEO of Mirakl

Home goods have played a pivotal role in the tremendous growth of eCommerce over the past few years. Mathis Home has now cemented its position as one of the home furnishing industry’s digital leaders,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “Mathis Home recognised the urgency and opportunity in delivering an expanded assortment of home goods to customers at scale. Additionally, providing a seamless experience across their online marketplace and brick-and-mortar locations. This is a critical moment for the furniture industry, and we expect other retailers to quickly take notice.”

The launch of Mathis Marketplace, with implementation supported by Merkle, allows the company to significantly expand the high-quality products it offers its customers. Partnering with leading brands, including Surya, has enabled it to grow beyond furniture and mattresses into new categories such as baby, kitchen and home organisation. Supported by Mirakl’s seller onboarding experience, Mathis Home expects to add dozens of curated third-party vendors and hundreds of thousands of new products by the end of 2023. All of which are included in the Mathis Rewards Program.

Enterprise Times: What this means for business.

Many of the world’s top enterprises partner with Mirakl to build their own online marketplaces quickly. Mirakl’s own research indicates consumers are increasingly turning to marketplaces to shop online.  An interesting component of the research is the shift towards marketplaces. Industry research suggests that consumers are increasingly looking to find their needs via a one-stop online shop. The adoption of marketplace platforms has been rapid over the last few years. The challenge for marketplaces are their ability to onboard third-party sellers and scale globally. Hence Mathis marketplace plans to offer customers an expanded selection of furniture and home goods from handpicked third-party sellers. Mirakl says it offers the industry’s first and most advanced enterprise marketplace SaaS platform. Organisations across B2B and B2C industries can launch marketplaces faster, grow bigger, faster. Furthermore, retailers can operate with confidence as they exceed rising customer expectations.


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