Contentstack (credit image/Pixabay/ziggiana)Contentstack has added ASICS, a sports equipment brand, to its customer base. ASICS required a modern headless CMS that leveraged MACH principles Microservices, API-first, Cloud-native, and Headless – for its global team use. The company selected Contentstack for its localisation capabilities, its customer Care without Compromise program, and the ability to perform work with minimal assistance from developers, among other benefits.

Our previous CMS was older, slower and more difficult to manage, which gave our global team little flexibility,” said Peter Nealon, Vice President, Engineering of ASICS Digital. “We wanted a tool that allowed us to step out and do things differently than before. By making the switch to Contentstack, we’ll be able to provide creative, unique content experiences and operate with speed and flexibility for years to come. We want to provide preeminent digital experiences to our customers and Contentstack will enable us to do that.”

ASICS is amongst the first customers to join the newly-launched Contentstack Community portal, where customers and catalysts engage with the Contentstack team and each other to improve skills through knowledge sharing.

Members of Contentstack Community will gain access to:

  • Open discussions with other customers to educate themselves on composable architecture in general and best practices on Contentstack.
  • A deep, customer-contributed knowledge base to self-support and troubleshoot issues.
  • Groups specifically for app developers and customers, and more “Contentstack Community is our way of extending an invitation to join our tribe and enabling users to connect, grow and find the best journey for themselves,” said Neha Sampat, CEO at Contentstack.
(credit image/LinkedIn/Neha Sampat)
Neha Sampat, founder and CEO of Contentstack

Our goal is to help our partners and customers like ASICS successfully demystify and implement composable architectures. So everyone can move forward, faster,” added Sampat.

Enterprise Times: What this means for business.

Another major brand has gone down the MACH road, splitting its CMS from other core business components. The great promise of companies going down the MACH route is the control it gives to enterprise. Empowering staff to design, test and develop work without any input from developers. Developing digital collateral via MACH opens the opportunity to deliver integrated dynamic digital experiences across channels, audiences, brands and regions. A considerable win-win situation for a global brand of ASICS stature and ambitions.


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