Contentstack (Credit image/Pexels/Fauxels)Contentstack has launched Contentstack Marketplace, a hub for partners and customers to contribute to the community. It is populated with integration apps, extension apps and starters, including one-click integrations for Algolia, BigCommerce and Cloudinary.

Contentstack Marketplace allows customers to adopt new functionality as needs evolve, with lower investment and reduced risk.

Future-fit digital experience architectures require composable principles and a microservices, API-first, cloud-native and headless (MACH) technology approach. Contentstack says enterprises who successfully transformed their digital technology and practices are leapfrogging the competition with outstanding digital-first customer experiences.

Transitioning from a single-vendor suite to a best-of-breed stack requires ‘connective tissue’ between the various products that enables connectivity. They also need to ensure interoperability and harmonise customer support across the vendor ecosystem. Contentstack Marketplace and its Care Without Compromise multi-vendor support program makes the composable digital experience stack a reality.

(Credit image/Contentstack/Nishant Patel)
Nishant Patel, Chief Technology Officer at Contentstack

According to Nishant Patel, Chief Technology Officer at Contentstack, “The monolith has shattered. The creation of this co-innovation platform facilitates the interoperability of composable digital experience stacks with Contentstack’s CMS at the core.

Our Marketplace allows customers and partners to easily set up connectivity between adjacent technologies. Additionally, share extensions and solutions across the Contentstack community; something that legacy will never allow them to do.”

Connecting adjacent technologies

Typically, marketplaces only offer code and installation guidelines. This requires intensive integration effort from in-house IT teams that often takes weeks. It also puts the burden of security on the customer.

With Contentstack Marketplace, integrations and extensions are pre-built and follow a no-code installation process. Developers can use Contentstack’s newly released design framework Venus and its library of prefab components to quickly and easily build solutions in the native Contentstack user experience. This allows customers to accelerate their integration from weeks to days, or even minutes. Marketplace and its apps are available to all Contentstack customers at no additional cost.

With a focus on accelerating idea-to-life, Contentstack’s built-in collaboration tools enable businesses to keep content and customer experience fresh. Research undertaken by the MACH Alliance supported by DJS Research has found 81% of IT leaders intend to increase MACH elements into their front-office architecture within the year.

Enterprise Times: What this means for business.

MACH is a new strategy for technology evolution, procurement and implementation. The great hope of the MACH approach to development is the flexibility of the development process itself.

It enables developers and businesses to build and deploy digital assets across every channel and touchpoint in the customer journey. This will be dependent on the availability of an effective ecosystem to support MACH development processes. Hence why Contentstack is one of the first MACH-based companies out of the tracks and launching their own marketplace.

The company says customers can leverage the Contentstack Marketplace to adopt new functionality faster, with lower investment and reduced risk. Innovations can be accelerated and achieved from Weeks to Minutes.

It will be interesting to see how this marketplace develops in the foreseeable future. Particularly, if other MACH Alliance companies create their own marketplace. There is the danger competing marketplaces could complicate the MACH sector, specifically at a time when it is ripe for growth.


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