BlackLine announced the promotion of Mark Woodhams to Chief Revenue Officer. Woodhams joined BlackLine in 2018 as senior vice president of global sales reporting to Marc Huffman, the then Chief Operations Officer and now CEO. He fills a role vacated by Christopher Murphy, the first CRO BlackLine hired, who also left in 2018. In his new role, Woodhams retains responsibility for worldwide sales and oversee BlackLine K.K., its Japanese subsidiary. He will also have the responsibility for the partner channel. That will include the global reseller alliance with SAP.
Woodhams was originally lured away from Oracle NetSuite by Huffman and has excelled since he joined. BlackLine has added more than 1,000 customers, an increase of 50%. It also tripled the number of contracts with a value of over £1 million. He has also helped to improve the relationship and agreement with SAP. That is now starting to bear fruit. Major international corporations as SAP Account Executive can sell BlackLine direct to their customers
Marc Huffman, CEO BlackLine commented: “Mark has a proven track record of scaling and overseeing successful sales and partner organizations for leading companies, and, in particular, in the SaaS accounting software space where he has a deep understanding of the nuances and needs of the Finance and Accounting (F&A) buyer. He’s expanded BlackLine’s sales capacity with a focus on optimization, resulting in enhanced sales productivity and better alignment across all customer-facing teams.
“Importantly, going into the pandemic, Mark led us to four consecutive quarters of accelerated growth and continued to execute on our sales initiatives during 2020. His promotion is part of our long-term strategy to build out a leadership team that represents not only the best talent in the industry but also the team we believe can take the company to the next level.”
Enterprise Times: What does this mean
For Huffman, it means that he now has a proven and trusted leader in a key role. One that is also familiar with the organisation. Woodhams is already based in North America but will undoubtedly continue to travel, subject to COVID restrictions. For BlackLine, this not only strengthens the leadership team it allows Huffman to relinquish his COO responsibilities. He only assumed the role of CEO on January 1st. It also opens up the possibility of a CEO succession plan in the long term.
Woodhams himself commented: “The pandemic has created a new set of challenges for most companies. BlackLine is in a unique position to help customers, and other F&A professionals weather the storm – whether they’re working in the office or remotely.
“I look forward to continuing to enable customers and prospects to achieve their business objectives by helping them take advantage of best-of-breed cloud accounting software solutions and by forging new partnerships to enhance customer success.”
Life for sales teams has changed in recent months. With his increase in responsibility, it will be intriguing to see what changes Woodhams locks in place. Also how BlackLine moves forward and whether it will add another global partnership.