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Tom Darnell has a passion for building great brands and products that people love. Numerous high-profile positions have allowed Tom to become an expert across different disciplines within the technology and digital marketing space, including customer experience marketing and business development. This experience has instilled within him an ethos that revolves around bringing exceptional products to the market and placing the customer at the centre of every business move. It was a chance meeting with Jacobi in 2018 that introduced Tom to IRIS. Already possessing a keen interest in the effects of frequency and sound on the mind, he quickly mirrored Jacobi’s passion and vision to bring IRIS to life. Tom believes IRIS holds a real purpose by way of introducing a monumentally game-changing product to the world.