Contentful, a composable content platform for digital-first business has unveiled its vision for composable content and several new product innovations. During the 2022 Fast Forward Live, Contentful showcased projects with customers and partners. This includes Moderna, BMW and MINI, Apply Digital, and Splendid Unlimited. The company announced the new Contentful Studio product, platform orchestration capabilities, and App Framework features. These new capabilities for the Contentful Composable Content Platform deliver on the company’s vision and leadership in content management and delivery space. It helps reimagine the way organisations compose and connect content to deliver customer experiences at scale.
A composable content platform meets the unique demands of digital content and all the teams that produce and work with it. Built with an API-first architecture, a composable content platform manages content from multiple sources and publishes it to any digital channel. It ensures content is discoverable and reusable, provides tailored interfaces, and incorporates governance through role-based access management and workflows.
Delivering mission-critical capability
The Contentful Composable Content Platform is designed to facilitate efficiency and deliver mission-critical capability, unlocking the power of digital content.
“In its simplest form, composable content allows us to respond and adapt to the dynamic needs of our customers,” said Barbara Salami, Vice President of Digital, Commercial, Moderna. “That’s what we want to do. We don’t want to be playing catch-up, we want to have the ability to quickly anticipate, learn, and adapt. That is where we need to be to win the hearts and minds of our stakeholders.”
“The digital-first era puts content centre stage in customer experiences,” said Steve Sloan, CEO of Contentful. “By building a composable content platform, Contentful is here to help businesses – from emerging digital businesses to transforming enterprises. Rethinking the ways they connect, create, and extend content to deliver customer experiences more efficiently and effectively. And to give digital and content teams the freedom to build what’s next together. That’s why we built the Contentful Composable Content Platform.”
Contentful delivers on customer demand with several new innovations that empower simplified connection, limitless creation, and composable extension:
Connect content experiences with Contentful orchestration
A set of orchestration capabilities native to the platform enables companies to orchestrate content experiences across teams, regions, and brands. This can be managed without the need to piece together content from different data sources. Development teams can empower any team to reuse content across digital experiences, spin up new experiences at scale. In addition to orchestrate any content, regardless of where it’s stored in the organisation. The orchestration capabilities enable businesses to accelerate time to market, improve governance, and enable independent work without sacrificing developer time.
Create streamlined content with Contentful Studio
Contentful Studio supports customers to streamline content workflows, development, and publication in one central location. With easy access to all the tools content creators need to produce high-quality content quickly. Studio allows teams to remove reliance on developers by placing the power directly in the hands of content creators. At the same time ensuring access rights are centrally managed with governance features. This new unified editorial workspace streamlines and automates day-to-day operations to create efficiencies and accelerate time to market.
Extend with Contentful App Framework and Ecosystem
The App Framework makes it easier for businesses to adapt the platform to preferences and routines of their digital teams. From business-specific UIs to integrating personalisation or translation tools of choice. Contentful shipped a new version of open-source design system, Forma 36, to enhance the platform with visually appealing and accessible features. App actions make the content lifecycle efficient to build and link individual apps together for complex workflows and business needs. These additions make it easier for developers and partners like Wistia, Writer, Netlify, and Lionbridge to create new apps and integrations from the Contentful Marketplace. Marketplace apps provide one-click installations of 3rd party integrations and enhancements to quickly scale up a modular tech stack.
“We partner with companies that step up to ensure customer interactions are seamless across platforms. Particularly to enhance customer experiences,” said Frank Pedersen, Managing Director, Apply Digital. “What attracted us to Contentful’s technology was the pace of innovation it enabled. What it would allow us to do very quickly. Things that previously took a year or longer to build can now be done much faster. Additionally, with greater flexibility with Contentful.”
Enterprise Times: What this means for business.
Today, no matter the size or type of business, content is the customer experience. ECommerce sales are expected to grow five times the rate of in-store purchases, according to research from Forrester. Furthermore, consumers expect to shop online more frequently in 2022 and beyond. As a result, the demand for digital content and new eCommerce experiences is growing fast. This is pushing brands to present their products and services in an increasingly innovative and appealing manner.
However, creating, organising, and orchestrating content is a complex and inefficient task. Understanding that content and data are at the heart of compelling experiences. Businesses need content to be easily composable and adaptable to new challenges caused by the accelerated pace the market demands. Contentful says its solutions unlock the power of digital content with a new portfolio of capabilities and products. These enhancements are expected to allow customers to build market-leading digital experiences – faster and at scale.
