Parcel Perform, a global AI-powered delivery experience platform has launched the AI Visibility Index for E-Commerce Brands. It is the first public benchmarking tool built specifically to track how AI shopping assistants recommend e-commerce brands to consumers. The index makes objective intelligence on AI recommendations publicly available for the first time. While generic tools focus on broad brand mentions, the Index identifies which retailers are winning the “recommendation” when a shopper shows purchase intent.
According to Dr. Arne Jeroschewski, CEO of Parcel Perform, “We’re seeing shoppers bypass search entirely. Consumers are asking AI assistants (ChatGPT, Gemini, Perplexity, and others) ‘best shoes for trail running,’ ‘best gift for coffee lovers,’ or ‘where to buy furniture.
“But eCommerce brands are just starting to get into this game and most have zero visibility into those recommendations. You could be invisible to AI assistants while competitors capture the sale.”
What the AI Visibility Index Reveals
The AI Visibility Index ranks the top 10 eCommerce brands weekly across eCommerce industries worldwide. Each brand receives three core scores:
- Visibility Score (0-100%): Whether the brand appears in AI responses when shoppers ask purchase-intent questions.
- LLM Ranking (1-10): Where the brand ranks in AI assistant recommendations, with week-over-week position changes.
- Brand Trust Score (-/+100%): How positively or negatively AI assistants describe the brand when answering questions.
The AI Visibility Index covers eight industries across the US, UK and Germany, with additional industries and regions added weekly. The Index updates every Monday with fresh data from the previous week.
Parcel Perform says existing AI visibility tools track brand mentions but miss what matters for retail. These include product category granularity, purchase-intent prompts, and actual recommendations.
While the public Index provides high-level industry rankings, Parcel Perform’s index provides the deeper intelligence brands need to stay competitive. Identifying visibility at the product category level, seeing the exact prompts driving recommendations, and uncovering specific presence gaps.
“These aren’t website traffic metrics or keyword rankings,” said Dr Jeroschewski. “This is a direct measurement of the answers AI assistants actually give when a consumer asks for a shopping recommendation: which eCommerce brands they mention, in what order, and with what sentiment.”
The Index is designed for immediate transparency. Parcel Perform publishes the pre-built prompt libraries for each industry. This allows brands to see—at a glance—the specific purchase-intent questions driving their rankings. Brands seeking to explore the full depth of their AI performance may request a comprehensive, granular analysis.
Competitive Intelligence for eCommerce Industries
The Index is observational and tracks AI recommendations without influencing them.
“We’re not paying for placement or trying to manipulate LLM outputs,” adds Dr Jeroschewski. “We’re showing eCommerce brands objective data on how they currently rank so they can make informed decisions. Think of it as the Nielsen ratings for AI Commerce.”
This approach addresses the primary challenge for modern eCommerce. Brands need purchase-intent intelligence, not just content monitoring. By measuring whether AI recommends a brand when a shopper asks “where should I buy?”, Parcel Perform provides a new standard for visibility.
Industries at launch:
- Retail
- Apparel & Fashion
- Beauty & Cosmetics
- Sportswear & Sporting Goods
- Consumer Electronics
- Musical Instruments
- Luxury goods
- Furniture
Enterprise Times: What this means for businesses
This AI Visibility Index fills a critical gap in the market revealing which retailers ChatGPT, Perplexity, and Gemini Actually Recommend When Shoppers Ask “Where Should I Buy?” This knowledge is available to everyone. Every brand should know whether AI assistants are recommending them or their competitors. This should be public knowledge and as transparent as Google rankings.
This tool provides brands with transparency into how AI shopping assistants make recommendations. This is becoming increasingly important as consumers shift away from traditional search methods and rely on AI to guide their purchasing decisions.
By objectively tracking which brands are suggested by AI in response to purchase-intent queries, the Index fills a gap left by generic visibility tools that focus merely on brand mentions rather than actual recommendations.
The Index’s approach—ranking brands based on visibility, LLM recommendation order, and sentiment—offers actionable intelligence. It enables businesses to identify their presence (or lack thereof) in AI-driven shopping scenarios. As a result this can help enterprises understand why competitors may be capturing sales while they remain invisible.
This level of insight is crucial for brands seeking to remain competitive in an environment where AI assistants increasingly influence buying behaviour.
As eCommerce continues to grow and evolve, tools like the AI Visibility Index will become essential for brands wanting to adapt to new consumer habits. Moreover, it harnesses AI-driven recommendations data.
By focusing on purchase-intent intelligence and granular product category visibility, the Index sets a new standard for measuring brand presence in the AI commerce landscape. In summary, it is a valuable addition that supports businesses in making informed decisions and optimising their strategies for AI-driven retail.
