Tags: advertising

Irrelevant marketing hits 50% of public

The Chartered Institute of Marketing (CIM) has released research showing marketing is poorly targeted. The survey pulls together some interesting research that will help strengthen the hand of ad blockers. It will also get the attention of privacy advocates after 55% of people said they had not consented to the use of their contact details.…

Methbot delivers new level of click fraud

Ad fraud specialist White Ops have exposed Methbot, a Russian-based ad fraud operation. According to the White Ops press release the fraud was delivering around $3-5 million in profits per day. This is money taken from US brand advertisers and media companies. Alongside the press release there is a 30 page report detailing how Methbot…

Salesforce gets to the Krux of Marketing Cloud

Salesforce has announced an update to Salesforce Marketing Cloud that brings several new features to the platform. It includes features built using the Krux technology that Salesforce completed the acquisition of last month. This is a speedy implementation and one that wasn’t expected before 2017. Krux data management platform is key Salesforce bought Krux for its modern and sophisticated…

Oracle E-Commerce boosts Christmas sales

It sometimes takes a while for retailers to work out not just how successful the festive season was, but also why. For Lenox, the luxury dinnerware retailer this was the first time they had been using the Oracle E-Commerce solution to help boost their sales during the period. Oracle has announced that Lenox increased their…

Google Chrome says NO!

Google Chrome is expanding the use of its Safe Browsing big red screen to help stop users downloading malware. The plan was announced in a blog by Moheeb Abu Rajab and Stephan Somogyi of the Google Safe Browsing Team. In the blog the authors say: “In the coming weeks, these detection improvements will become more…