IAB Europe report shows programmatic revenues rise by 33%
IAB Europe, the European industry association for digital marketing and advertising ecosystem launched its annual ‘Attitudes to Programmatic Advertising’ report. Now in its fifth...
Half of eCommerce marketers don’t segment contacts says report
Omnisend, omnichannel marketing automation platform for eCommerce, has released new data concerning the segment adoption rate for marketers.
Despite proven results earned with targeting campaigns,...
European eCommerce associations to merge
Ecommerce Europe and EMOTA, the European Digital Commerce Associations, have announced that they are joining forces. The two associations will be unified under the...
NexTech signs AR deal with The Wright Brothers to enhance online shopping experiences
NexTech AR Solutions has agreed with The Wright Brothers USA (TWBUSA) to ARitiz several items from its product line. The company intends to explore...
Research highlights security leaks by global eCommerce sites
Research conducted by Aite Group has uncovered more than 80 global eCommerce sites were actively being compromised by Magecart groups. Arxan commissioned the security...
Digital River embraces headless API approach
Digital River, an eCommerce enabler has re-organised its services to a “headless” approach, building a suite of APIs and microservices. This move enables brands...
Mavrck acquires GroupHigh, an influencer search and intelligence
Mavrck, an influencer marketing platform announced it was buying GroupHigh, a blog and social influencer search SaaS platform. The acquisition is the most recent...
Optmyzr introduces Amazon Ads management capabilities
Amazon is rapidly claiming its position as a critical and leading player in pay-per-click (PPC) and digital advertising. According to analysts, the company now...
NetSuite issues major release
NetSuite has announced its second major release of the year, aptly named NetSuite 2019 Release 2. This is one of biggest updates that NetSuite...
iAmLife launches “Social Selling” platform
Social selling platform iAmLife gives influencers and creators a single resource to promote themselves, their products and their videos. iAmLife announced the launch of...
