True immutable backup – sorting the wheat from the chaff
Immutable backup is the ultimate safeguard against data loss in the event of ransomware attack or other serious data related event. Having immutable backups in place provides the assurance that if...
Harnessing the Power of Digital Twins for Operational Intelligence
The concept of digital twins has become a hot topic over the last few years. Historically, it was employed as a tool for modeling the detailed behavior of a single, complex...
Reality check – what it takes to be a digital leader throughout enterprise transactions
Mergers and acquisitions (M&A), spinouts, divestments and the like – are a vibrant element of business that have hit public consciousness thanks to the likes of shows such as Succession and...
Debunking the myths around the ‘composable’ CDP hype
Composable CDPs (customer data platforms) are trending. But is the buzz worth the hype? In this article, I explore Amperity’s view on the opportunity while unpacking some considerations for brands to...
Miserliness, Aimlessness, Arrogance and Myopia – The Four Horsemen of the cybersecurity apocalypse
Cyber security is big business: In 2022, businesses spent 9.9% of their IT budgets on it, according to one recent estimate. That level of expenditure looks set to grow. Analyst firm...
Time to Dump the DMP? Paving the Way for a New Era of Retail...
In today's privacy-focused era, customers' increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Advertisers are confronted with...
4 Approaches to building your MSP
Organizations are increasingly outsourcing IT management for many reasons — a shortage of skilled technicians, increasing compliance and regulatory burdens, and the ever-present threat of cyberattacks. That’s why the MSP market...
The Tech Industry’s Role in Achieving Global Sustainability Goals
The World Economic Forum (WEF) says technology, and the use thereof, can reduce the global emissions in the energy, materials and mobility industries - the world’s three highest-emitting sectors - by...
Use of Artificial Intelligence in Trademark Protection
The rapid advancement of technology has significantly impacted various industries, including trademarks. With the emergence of Artificial Intelligence (AI), businesses are presented with new opportunities and challenges in safeguarding their intellectual...
Looking to Build Long-Term Economic Resilience? Start with Your Commercial Relationships
Today’s economic outlook is more promising than at the start of 2023, but uncertainty lingers in the months ahead. J.P Morgan anticipates “a more challenging backdrop could develop,” while Deloitte’s forecast...