Rob Nash

Rob is Founder and Managing Director of Intelligent Self Service agency, 4 Roads. A strong believer in a customer-first business approach, Rob founded 4 Roads in 2007 to help bring businesses and audiences closer. In his time, Rob has worked on a number of pioneering technical projects - from building Radar Simulators for UKADGE and introducing one of the first stock lending modules into the UK financial industry - before solidifying his IT expertise with an eight-year stint as Director of software consultancy Enigma Technologies where he automated the BBC's digital archive. In 2020, at the peak of the coronavirus outbreak, Rob led in the development of the Call 4 Help NHS app, which aimed to streamline communications between healthcare professionals - something he counts as a particular career highlight.