Dr. Pradeep

Dr. A.K. Pradeep is a pioneering force in consumer neuroscience and applied AI, where brain science meets business strategy. He is the founder and CEO of Sensori.Ai and previously founded NeuroFocus (acquired by Nielsen) and BoardVantage (acquired by Nasdaq). With a Ph.D. in Engineering from UC Berkeley, he has unveiled the hidden forces driving consumer behavior, helping Fortune 500 companies turn instinct into insight. Author of The Buying Brain, AI for Marketing and Product Innovation, and Governance: 6 Easy Pieces, Dr. Pradeep holds over 90 patents. His most recent book is called: NeuroAi - Winning the Minds of Consumers with Neuroscience-Powered GenAi. His groundbreaking work has earned him top honors from the Advertising Research Foundation and the US India Business Council. A globally sought-after speaker, he brings powerful, actionable ideas to life—one neural spark at a time.