Tuesday, August 16, 2022
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Bernadette Bulacan

Bernadette Bulacan
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Bernadette Bulacan is a frequent speaker regarding the digital transformation of corporate legal departments and global enterprises. As Chief Evangelist for Icertis, the recognized leader in contract lifecycle management, she is charged with sharing contract management best practices with legal and contracting teams and evangelizing the use of innovative technologies like AI/ML and blockchain. Prior to Icertis, Bernadette was a co-founder and Assistant General Counsel of Serengeti Law, which created e-billing and matter management platform, Serengeti Tracker (acquired by Thomson Reuters.) She has held leadership roles at Thomson Reuters and QuantAI, an intellectual property AI analytics start-up. In recognition of her significant contributions to the development of commercial and contract management, Bernadette was recently named a 2021 Fellow of World Commerce and Contracting. She was also recognized as one of the 2020 Women of LegalTech by the American Bar Association. Bernadette advised start-up technology companies at Graham & Dunn, a Seattle firm and Venture Law Group, a Silicon Valley firm. She received her undergraduate degree from Yale University and her law degree and LL.M from the University of Washington.
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How do you avoid negative impact from M&A on your sales team?

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A tip by Patrick McCarthy of @Precisely about the impact of M&A on #sales & #marketing. Its not so much the integration process but the #acquisition #strategy

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