Wednesday, September 22, 2021
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Alexander Graf

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Alexander Graf is one of the top e-commerce minds in Germany. A passionate e-commerce entrepreneur who to date has built more than 10 successful European hi-tech companies, including Spryker, he is also an active shareholder in a number of innovative digital companies. Alexander is evangelical about e-commerce and marketplace selling, but warns of the risk B2B suppliers face of losing direct customer access through this channel. These are themes Alexander has been exploring via speaking and writing including through the largest German podcast on e-commerce and digitization, Kassenzone (20,000 listeners), as well as in his Commerce Talks podcast (5,000 listeners). Alexander has also co-authored a business best-seller, The E-Commerce Book. Now in its third edition, it has been voted the best book on e-commerce in German, and is used extensively in German higher education.

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