Alexander Graf

Alexander, one of the top e-commerce minds in Germany, is a passionate e-commerce entrepreneur who to date has built more than 10 companies, including e-commerce platform Spryker Systems, which he co-founded. He is also an active shareholder in several other innovative digital companies. Alexander, whose motto is ‘Innovate or Die’, has insights on how businesses will not stand a chance in the future if they continue to bet their future on bricks and mortar and frequently warns of the risk of B2B suppliers losing direct customer access—themes he explores via his blog, Kassenzone, now also the largest German podcast on e-commerce and digitization with 20,000 listeners. In 2014, he co-authored the best-selling book, The E-Commerce Book: About a channel that became an industry—a huge success now in its third edition and which has been voted the best book on e-commerce published in German and used extensively in German business schools.