UMusic Hotels, an ambitious hotel group, is the flagship brand of UMusic Hospitality & Lifestyle (UMHL). It has plans to open hotels across the USA, Europe, and Latin America. Each hotel will be experiential and inspired by music. UMusic Hotels is a joint venture between Universal Music Group (UMG), the world leader in music-based entertainment, and Dakia U-Ventures.
Initially, in 2020, the organisation planned to open hotels in Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida. However, it subsequently opened its first hotel in Madrid. It aims to bring fans closer to the music and artists, delivering an exceptional hospitality experience to both.
UMHL has plans for expansion and to deliver an innovative hotel experience, including the recently opened UMusic Shop, which delivers a cultural and experiential format that brings music closer to fans through vinyl, limited editions, artist collaborations, private listening sessions, and exclusive launches.
It required technology to support both the varied hospitality experiences it delivers and a finance system that would manage its global operations in the future. To achieve this, it selected Oracle NetSuite and the Oracle OPERA Cloud hospitality platform.
Javier Ferrer, IT PMO Manager, UMusic Hotels, commented, “Our goal is to deliver immersive, unforgettable guest experiences across the world, and that requires technology that can keep pace with our vision.
“With NetSuite’s cloud-based system, we can manage our day-to-day operations from anywhere, scale quickly, and make faster, more informed decisions. Coupled with the power of OPERA Cloud, we have a complete solution to streamline our business and consistently delight our guests.”
A masterpiece combination for hospitality
UMusic Hotels has enhanced end-to-end visibility of its data, elevated guest experiences, and laid the groundwork for efficiently scaling its global operations.
Underpinning the hotel’s operations is the OPERA Cloud property management system (PMS) and Oracle Simphony Point-of-Sale (POS). These two systems enable the hotel to run its day-to-day operations.
However, it also needed a financial management solution specifically suited to the hospitality business; it selected NetSuite ERP. With the Hospitality Suite Success Edition, organisations deliver integrated tools for reservations, property management, finance, and guest services to enhance guest experiences and improve operational efficiency.
In combination, these systems provide the features to run the organisation now, and in the future, as it scales to become a global business. Having deployed the Oracle solutions, UMusic hotels has and continues to optimise its financial performance and has seen improvements to collaboration across internal teams with the visibility that NetSuite offers.
OPERA Cloud provides a tool that helps deliver personalised experiences to guests during interactions such as check-in, housekeeping, and maintenance. Staff can leverage mobile capabilities to better serve customers across the property. Oracle Simphony provides a modern hospitality point of sale system for both restaurant locations and UMusic shops, helping to deliver a seamless solution to guests.
Alberto Lozano Gómez, Senior Director, Southern Europe, Oracle NetSuite, said, “UMusic Hotels is pioneering a new type of experience that blends music, travel, and discovery. With NetSuite and OPERA Cloud, UMusic Hotels has the right combination to enhance guest satisfaction, increase efficiency, and provide the foundation to support its ambitious growth plans.”
Enterprise Times: What does this mean
UMusic Hotels may only have a single hotel, but it has clearly thought carefully about the systems it needs to support the heart of its business. With the combination of Oracle and NetSuite delivering the right hospitality capabilities as well as the ability to scale and internationalise, it appears to have chosen well. It is early days, though, and it will be interesting to hear how the installation of the next UMusic hotel goes.
