Pipefy has announced two C-Suite appointments to strengthen its leadership team. It has appointed Fabio Azevedo as COO and Cristiano Lamberti as Chief Sales Officer. Azevedo will also lead the Customer Success and Service teams. Lamberti will focus on enterprise and mid-market accounts, helping scale the company to drive growth across key markets, including the US. Both appointees come from major brands, with Azevedo joining from Accenture and Lamberti joining from Oracle. They will both report to CEO Alessio Alionço.
Both of these firms are well-known to Pipefy, having recently forged or expanded existing partnerships. Earlier this month, Pipefy strengthened its partnership with Oracle within LATAM, enabling customers to purchase Pipefy from the Oracle Marketplace. Pipefy is now directly available from Oracle Cloud Infrastructure (OCI).
Accenture has leveraged Pipefy to create more than 450 AI Agents across its client base, resulting in a 60% increase in process efficiency. Accenture is also able to reuse 70% of the solutions created for its clients, supporting business scalability.
Alessio Alionço, Founder and CEO of Pipefy, commented, “We’re doubling down on the strategic partnerships already established between Pipefy and companies like Oracle and Accenture. Fabio and Cristiano are highly respected leaders, and their arrival from those organizations is an intentional move to accelerate our presence and relevance within these ecosystems.”
Who is Fabio Azevedo
Azevedo joins from Accenture, where he was Managing Director at Accenture Brazil for nearly five years, doubling the Resource Client Group sales in 4 years. Before that, he held senior sales positions at Microsoft for nearly 15 years. Azevedo has varied experiences, having been a Professional Services Director at Siebel and a Product Marketing Manager at SAP earlier in his career.
He holds an MBA in Marketing from Northwestern’s Kellogg School of Management, as well as a degree in mechanical engineering and an MBA in Finance from the Universidade de São Paulo, Brazil.
Who is Cris Lamberti
Lamberti has over 25 years of experience working in global technology companies, including Oracle, SAP, and Globant. He initially joined Pipefy as an advisor in January 2025. He previously served as Country Manager for SEK, a cybersecurity service provider in LATAM. Lamberti was Managing Director at Globant and COO and Head of Key Accounts at Oracle, Brazil.
He started his career at Oracle, where he spent 16 years, rising to Sales Director for Telco. He then joined SAP and LEVEE before re-joining Oracle.
Lamberti holds a degree in Computer Engineering from UFSCar (Federal University of São Carlos) and completed a program in Leadership Development and Organisational Leadership at Harvard Business School.
Enterprise Times: What does this mean?
Alionço has strengthened the leadership team with two significant hires. Both have an enterprise mentality, and Lamberti should help the company expand its footprint even wider. Will they look to change the sales culture at Pipefy and align it closer to that of Oracle? They will both undoubtedly have their own ideas about the processes and structure that need to be put in place to help the company grow.
What happens next will be important as the company continues to grow. Has Alionço finished his C-Suite hires, or will he look to strengthen the team even further?
