Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.
“AI should take the busywork out of marketing, not add to it,” says Žilvinas Lešinskas, Omnisend’s VP of Product. “With our new AI-powered suite, we are making advanced personalisation and efficiency accessible to brands of any size. Marketers can focus on creative strategy while Omnisend handles the heavy lifting.”
Tackle segmentation with a single sentence
The new AI Segment Builder (now in beta) supports marketers to describe audiences in plain language. Requests such as “customers who bought jeans last winter” or “subscribers who haven’t opened emails in three months” can instantly generate precise segments. What was once a time-consuming process now takes seconds. This enables even small marketing teams to run advanced, data-driven marketing.
Speed & ease of content creation
To support marketers in writing impactful content, Omnisend has introduced several powerful new AI-driven tools. These tools are enhanced by brand identity elements – logos, colours, fonts, tone of voice – taken directly from a brand’s website. These new features include:
- Subject Line & Preheader Generators. Instantly craft engaging subject lines and preheaders using proven performance data to capture attention and boost initial email engagement.
- Direct Copywriting & AI Writer. Marketeers can generate complete, branded email content in multiple languages using previous campaign insights and the brand’s tone of voice. The AI Writer proactively suggests copy based on an organisation’s brand’s style, grammar, marketing best practices to boost email effectiveness.
Hyper-personalisation with AI product recommendations
Marketers can now deliver more relevant shopping experiences using the new Personalised Product Recommender. The solution analyses each customer’s browsing behaviour to suggest products tailored to their interests. Already available for automations and coming soon to regular campaigns, this tool integrates alongside Omnisend’s Dynamic Content Personalisation and Campaign Booster features to deliver more relevant experiences to subscribers.
Enterprise Times: What this means for business
A few years ago, some analysts were predicting the end of email marketing. The emergence of AI-enabled marketing automation, the dominance of video marketing, the growth of social commerce, and the increasing importance of user-generated content reduced email marketing to Cinderella level for digital marketing.
However, no, email marketing is not yet quite dead. It remains a powerful and effective marketing channel, particularly when combined with other strategies. While some may perceive it as outdated, email marketing has adapted and continues to evolve with trends like personalisation, automation, and interactive content. Hence Omnisend’s continued investment in its platform suite.
The new natural-language segmentation, automated copywriting, and tailored product recommendations is expected to help eCommerce marketers drive higher engagement with less effort. As Omnisend suggests, ‘Email & SMS marketing shouldn’t require a PhD.’ Omnisend’s enhancement to its platform should continue the drive to make their solutions easy-to-use and cost effective for enterprises.
