Alibaba.com, a business-to-business (B2B) marketplace, and Wix.com have announced a strategic partnership. Wix is a SaaS website builder platform. The partnership aims to support digital entrepreneurs, new businesses, and SMEs to expand their global reach. This strategic collaboration will enable Wix merchants to expand their global wholesale capabilities through Alibaba.com.
It also provides Alibaba.com merchants the opportunity to establish robust direct-to-consumer (D2C) and B2B storefronts powered by Wix’s commerce infrastructure. Collectively, these platforms will facilitate seamless global trade across over 200 countries and regions.
The partnership is anchored in three strategic initiatives:
1. Alibaba.com Seller App Integration with Wix Marketplace
Wix merchants now have the opportunity to seamlessly become Global Gold Suppliers (GGS) on Alibaba.com. They simply download the Alibaba.com Seller App via the Wix Marketplace. This integrated solution ensures automated synchronisation of products and orders, significantly simplifying global selling processes for Wix merchants.
Leveraging advanced identity verification capability, Alibaba.com’s streamlined onboarding process enables rapid account activation. This allows businesses to quickly tap into a network of millions of verified global buyers, including retailers, distributors, and importers.
2. Smart and efficient sourcing from Alibaba.com for Wix merchants
Through this partnership, Wix merchants gain access to a curated sourcing marketplace powered by Alibaba.com. This dedicated wholesale marketplace facilitates the efficient discovery of reliable, high-quality suppliers worldwide. Wix merchants can source products tailored to their unique catalogue needs. This enables quick market testing, innovative product bundling, and private-label creation with reduced risk and greater agility.
3. Alibaba.com sellers have direct access to Wix’s AI platform
Alibaba.com sellers will benefit significantly from the opportunity to build their own branded D2C and B2B storefronts. The storefronts utilize Wix’s full suite of intuitive AI, design, marketing, and eCommerce tools. With Single Sign-On (SSO) capability, Alibaba.com sellers can easily expand their digital presence, strengthen brand identity, and directly engage with both consumers and business buyers globally.
“At Alibaba.com, we are committed to creating accessible global trade opportunities for businesses of all sizes,” said Kuo Zhang, President of Alibaba.com. “Our partnership with Wix simplifies the complexities of international trade. It offers small businesses streamlined solutions for sourcing, selling, and expanding their global reach.”
“At Wix, we’re focused on giving every business, from solo entrepreneurs to established brands, the tools to grow and scale globally,” said Nir Zohar, President of Wix. “Our collaboration with Alibaba.com takes that a step further. It opens powerful new opportunities for our users to tap into international wholesale markets. While also giving Alibaba.com merchants the ability to create stronger, more direct connections with their customers.”
The partnership rollout will occur in phases, intending to offer a robust roadmap of forthcoming enhancements. Anticipated future features include AI-powered product discovery, automated onboarding processes, and intelligent product-matching tools. These innovations aim to simplify and accelerate global commerce, particularly benefiting small and medium-sized enterprises.
Enterprise Times: What this means for business
Ecommerce platform providers such as Wix are continually looking for new ways to help their merchants grow businesses and connect with their customers. They have no choice. Even B2B Customers are demanding a full range of omnichannel options and experiences. This includes AI-powered personalisation, social commerce, and sustainability.
B2B’s expect seamless, personalised engagement across multiple touchpoints, from websites, microsites and social media to in-store experiences. Sustainability also remains a key consideration for online shoppers actively seeking ethical and eco-friendly options.
As a result B2B suppliers need to have complete understanding of the products and services procured for their customers. Needless to say, AI will play a crucial role in automating tasks, personalising experiences, and improving customer service. Hence Alibaba.com’s partnership with Wix.com. This collaboration is expected to support millions of entrepreneurs across both platforms to seamlessly source products and drive sales worldwide.
