Zoho have released Zoho Commerce 2.0. According to Mugril R, Product Marketer at Zoho ‘We are excited to launch Zoho Commerce 2.0! A fresh, powerful, and smarter platform designed to help you build, market, and manage your online business better.’
New features
The company incorporated new functionality to enable stores anticipating what the retailer needs. Zoho has completely redesigned the interface to be faster, cleaner, and more intuitive. The company says every workflow has been thoughtfully refined to help enterprises navigate effortlessly and stay focused on what matters – Growing your business.
The company has embedded the enhanced solution with smarter tools that think two steps ahead.
- Abandoned cart recovery to track and manage abandoned carts with enhanced capabilities. This includes live cart visibility, failed cart tracking, manual email triggers, and configurable automated follow-ups.
- Item kits to combine multiple products into predefined bundles to increase average order value and offer greater convenience to buyers.
- Wish lists and “Save for later” let customers save items for future purchase decisions, improving engagement and conversion rates.
- A coupon engine to launch strategic promotions with advanced coupon types such as Buy X Get Y, Buy One Get One (BOGO), and free shipping.
- Loyalty programmes to reward repeat customers based on purchase history with redeemable points that enhance retention.
- An AI-powered product description generator tool to automatically generate professional, SEO product descriptions to accelerate catalogue creation and boost visibility.
- Upsell and cross-sell capabilities to:
- Recommend items manually, based on smart rules, or using AI in the recommended products section.
- Provide cross-sell item options directly on the cart details page to maximise order value.
Localised selling
Zoho Commerce 2.0 supports a fully localised selling experience:
- Region specific multi-lingual support for store management.
- Retailers can customise their checkout flow with the revamped checkout page to fit your brand and customer experience.
- Facilitate global sales with multi-currency checkout.
- Global content delivery network (CDN) coverage to ensure fast site load times.
- 15+ mobile-optimised stunning themes tailored for brand personalisation and responsive designs.
Commerce 2.0 includes brand-new mobile apps for Android and iOS, where users can process orders, manage returns, issue refunds. In addition to tracking shipping status directly from devices, ensuring uninterrupted business operations from anywhere, anytime.
Advanced automation to save time
Zoho Commerce 2.0 offers an automation framework that allows users to streamline store operations and reduce manual effort. Sellers can now automate a wide range of tasks tailored to their business needs with advanced automation tools. These include custom functions, schedulers, and more.
Some features that strengthen social selling include:
- WhatsApp and SMS integrations allow stores to send order updates, engage with customers, and support real-time assistance.
- WhatsApp Commerce features allow merchants to build and manage product catalogues directly within Zoho Commerce. The company says this makes it easy to drive sales through WhatsApp.
Expand sales to digital services
Commerce 2.0 enables merchants to go beyond physical products and sell a variety of services and digital content, including:
- Online courses
- Digital downloads
- Consultations
This expansion allows more flexibility in business models across industries.
Integrated carriers: Connect directly with Shiprocket, Delhivery, and Easyship for efficient logistics management.
Multi-location fulfilment: Define multiple shipping locations and route orders intelligently based on customer proximity.
Shipping zones and location restrictions: Retailers and brands can set precise delivery rules by defining shipping zones and applying location-based restrictions so each order is fulfilled from the right warehouse to the right region, with the right products.
Manage B2B selling
Zoho Commerce 2.0 includes dedicated features for B2B sellers.
- Request for quote: Enable customers to request a quote, negotiate pricing, and convert approved quotes into orders.
- Credit limit management: Retailers can set credit limits for B2B clients. When the limit is exhausted, new order placements are restricted until a payment is received.
Make informed decisions
Zoho suggests businesses can gain clarity and control with a new suite of analytics tools:
- Monitor coupon performance to identify effective promotions.
- Track activity logs and audit trails to ensure transparency and operational integrity.
- Configure key business settings, such as taxes, shipping, and order confirmation rules to align with internal policies and local regulations.
Zoho Commerce 2.0 includes dedicated features for B2B sellers.
- Request for quote: Enable customers to request a quote, negotiate pricing, and convert approved quotes into orders.
- Credit limit management: Retailers can set credit limits for B2B clients. When the limit is exhausted, new order placements are restricted until a payment is received.
Enterprise Times: What this means for business
Brands and retailers need flexible digital tools and solutions to adapt to changing needs and accelerate time-to-market for new features, channels and more. Five years ago, Zoho set out to help businesses take their first steps into eCommerce with Zoho Commerce. Back then, the goal was simple: Make online selling easier.
But since then, the eCommerce landscape has been radically transformed, and so have the needs of modern entrepreneurs. That’s why Zoho went back to the drawing board to rethink, rebuild, and reintroduce Zoho Commerce.
The enhance commerce platform combined with custom modules and webforms. These capabilities will give Zoho Commerce a more relevant and flexible platform, built to support operational needs of brands and retailers.
Zoho has also released very little information regarding the key targets market, verticals or sector for its platform. Furthermore, unsure at this stage, if Zoho Commerce will become a challenger player to Adobe Commerce, Salesforce or BigCommerce. However only time will tell and future use case stories.
