Typeface has launched a new Marketing AI Platform that introduces a trinity of components that create a collaborative and dynamic platform that takes content creation to a new level. Powered by generative AI, the platform is underpinned by the Brand Hub. This uses AI to analyse, organise, administrate, and inform users about brand content.
Typeface has also introduced a range of specialised marketing Agents, Arc Agents. These digital agents help with ideation, creation, workflow, and performance analysis. The third pillar of the new hub is Spaces, a collaborative environment where marketers and digital agents can combine efforts and work seamlessly together.
This new platform guides marketers through the whole creation process. The Brand Hub acts as a brand guardian. With distilled knowledge from assets to audiences to visual aesthetics and brand voices.
Users can use generative AI to ask questions and search through corporate knowledge. They can make better-informed decisions, and help create aligned content. The brand hub is available to both people and digital agents. Thus, ensuring AI-generated content aligns with the brand and advising humans when theirs doesn’t.
Abhay Parasnis, Founder and CEO of Typeface, commented, “We’re entering the next wave of AI in marketing — one that shatters the limitations of siloed, static systems to unlock a world of new, dynamic possibilities.
“With the new AI-Native Content Lifecycle, marketers can now seamlessly collaborate with AI to orchestrate deeply personalized brand experiences at a massive scale.
“The future of marketing has arrived — one where deeply specialized AI agents work alongside teams, powering every stage of the content lifecycle to help brands engage every customer with the right story at the right time.”
Arc Agents, the digital marketing agents of the future
There is an initial set of seven agents. It seems likely, though not confirmed, that Typeface will add more of them in the future.
The first set is campaign ideations and creation agents. There are three types of agents in this set. The ideation agents help with campaign planning, generating concepts tailored to the brand and audience and automating the brief creation process. Creative agents generate multi-model content, including images, documents, and video reels.
There is also a video agent that identifies and combines relevant clips from the organisation’s video library to put together engaging stories and sizzle reels.
There are three channel-specific Workflow agents. Each creates content for tasks such as emails, social media and landing pages. The email agent can draft and create a journey for the audience by brand segment, orchestrating multi-step journeys. The Social and Paid media agents can create and optimise ads of various types across different channels.
The web agent can create landing pages and blogs. The agent appears to be able to streamline optimization through competitor analysis, keyword suggestions, and automated scoring to maximize search visibility.
The release and blog accompanying it don’t clarify how the tools integrate with other solutions and CMS the customers are using. The final agent is performance optimisation agents. These predict trends and generate better-performing content recommendations that maximize impact.
In addition, customers can create their agents using Agent Studio for their specific needs with a no-code interface.
Collaboration hub
Spaces is a unified workspace that brings marketers closer to AI agents. The collaboration space enables marketers to work directly with AI agents that understand the context and deliver access to intelligent workflows. Both provided by Typeface and those created by customers.
The main benefit is that it provides a single location where marketers can work independently. Yet benefit from the ability to share and collaborate with other marketers and digital agents. In larger teams, it gives marketers a better overview of the lifecycle of the content. And reduces the risk that siloed work often brings.
Companies can take advantage of AI to create personalised content in context and at volume like never before. With the guardrails provided by the Brand Hub, the ideation and creative capabilities of Arc Agents’ marketing teams can become far more productive and effective. Typeface has built an AI-native content lifecycle platform that delivers.
Customers such as Microsoft, ASICS, Marks & Spencer, and Johnson Controls are already seeing the benefits. Over the last two years, these and other Fortune 500 enterprises have helped Typface develop the platform. And the results are impressive.
Satoko Ozeki, Worldwide Digital Marketing Strategy Lead at Microsoft, said, “Microsoft selected Typeface for its AI-native platform and unique ability to deliver localized content at scale. The creative automation capabilities promise to transform our marketing approach, helping us deliver more relevant experiences to customers while dramatically reducing our production time.”
Stephen Langford, Director of Online and Omnichannel at M&S Clothing & Home. “Partnering with Typeface will enable us to scale our online content generation in a cost-effective way, creating personalized variations, on-brand marketing materials wherever our customers are.
“As we continue to broaden our appeal, ensuring the right message reaches the right customers in our ads and emails has never been more critical for us (as) we continue to reshape M&S for growth.”
Enterprise Times: What does this mean
AI and Generative AI is a game changer. This release is not a quickly developed application with no depth. But one that appears to have been co-created with customers over the years.
The early adopters are already seeing the benefits. With hyper-personalisation becoming the norm, organisations will need to adopt automation to feed the marketing engine. If they don’t, they risk being left behind by competitors who create adaptive audience-specific content that outperforms their own.
The quotes from customers show that they are pleased with the performance of the Typeface platform. However, Typeface will need to identify quantitative benefits around efficiency, productivity and business benefits. After all AI can generate a lot of content, but unless it delivers a business benefit is there an ROI.
To find out more about the new Typeface Arc Agents and the new platform capabilities, register for Typeface’s webinar on Tuesday, March 25, at 10 am PST.
